Marketing Executive

Joystar Auto Sdn Bhd; Shah Alam; On-site; MYR 60,000 - 100,000; Full time

Job summary

Joystar Auto Sdn Bhd in Shah Alam is seeking a marketing professional to design and execute strategic automotive campaigns, including concept ideation, media planning, go-to-market strategy and budget planning. You will react to mid‑campaign performance and optimise activities between campaigns.

You will manage budgets to align media investment with priorities, use data to drive better campaigns through a test-and-learn approach, and collaborate with stakeholders to deliver high‑quality work

Qualifications

• Bachelor's degree or professional qualification in marketing or a related field.
• Strong understanding of automotive market trends and vehicle specs.
• Own transport.
• Excellent interpersonal and communication skills.
• Ability to work in a fast-paced environment and weekends.

Responsibilities

• Design and execute strategic campaigns including concept ideation and budget planning.
• React to mid-campaign performance and optimise activities.
• Manage budgets to align media investment with priorities.
• Report and analyse campaign results using data-driven insights.
• Collaborate with stakeholders to deliver creative, media buying and events.
• Organise mall roadshows, new vehicle launches, test-drive events and expos.
• Oversee showroom branding, displays, promos, and launch collateral.
• Coordinate with regional dealer branches to ensure brand compliance.
• Roll out festive promos and financing offers.
• Position new vehicle models against competitors and monitor pricing.

Skills

Interpersonal skills

Persuasive

Sales-oriented

Weekend availability

Education

Bachelor's degree or equivalent

Job description

This role involves designing and executing strategic marketing campaigns for the automotive sector, including concept ideation, media planning, go-to-market strategy, and budget planning. You will react to mid-campaign performance and optimise activities between campaigns, manage budgets to ensure media investment aligns with priorities, and use data to drive better campaigns through a test and learn approach. You will work with key stakeholders and supporting functions to deliver high-quality work across creative, media buying, and events.

Key responsibilities

• Design and execute strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning
• React to mid-campaign performance and optimise in between campaign activities
• Manage budgets to ensure each initiative is backed by media investment based on priorities
• Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach
• Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, media buying, events
• Organize mall roadshows, new vehicle model launches, test-drive events, and automotive expos
• Manage physical showroom branding, display units, promotional buntings, brochure stock, and launch collateral
• Work with regional 3S/4S dealer branches to ensure brand compliance and co-fund local promotional activities
• Roll out festive promos, trade-in campaigns, financing rebate packages, or seasonal service/aftersales discounts
• Assist in positioning new vehicle models or trims against competitors and monitor rival brand promotions, specification changes, and pricing structures

About you

• Bachelor's degree, Post Graduate Diploma, or Professional Degree in a related field
• Strong understanding of vehicle specs, variants, safety ratings, and current market trends (e.g., EV adoption and financing offers)
• Own transport
• Good interpersonal skills and the ability to work effectively with all levels of the organization
• Dynamic, persuasive and passionate about sales
• Willing to work in fast-paced environment
• Able to commit to work on weekends and Public Holidays