Automotive Product Marketing Manager (EV)

Zeekr Malaysia; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Zeekr Malaysia seeks aProduct Marketing Manager to lead marketing for the vehicle portfolio, turning features into customer value propositions and shaping integrated communication strategies. You will own product positioning, lifecycle marketing, and retail experience to ensure successful launches and sustained market impact.

The role requires strong analytics, stakeholder management, and a passion for automotive technology. You will drive strategy through execution in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Communications, or related.
• 5–8 years of experience in product marketing or automotive industry.
• Proven experience in product positioning, go-to-market strategies, and integrated campaigns.
• Strong analytical skills translating market insights into actionable marketing strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Passionate about automobiles, emerging technologies, and customer experience.

Responsibilities

• Develop product marketing strategies for existing and future models.
• Define product positioning, customer value propositions and messaging frameworks.
• Translate technical product specifications into compelling customer benefits.
• Develop communication priorities throughout the product lifecycle.
• Ensure consistency of product messaging across all customer touchpoints.
• Develop annual product communication roadmaps and content calendars.
• Lead the development of product marketing materials including brochures, presentations, and digital assets.
• Coordinate internal stakeholders and external partners to deliver marketing initiatives.
• Monitor project timelines, quality and budgets.

Skills

Product marketing

Go-to-market strategy

Brand marketing

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Engineering, Communications, or related

Job description

Zeekr Malaysia seeks aProduct Marketing Manager to lead marketing for the vehicle portfolio, turning features into customer value propositions and shaping integrated communication strategies. You will own product positioning, lifecycle marketing, and retail experience to ensure successful launches and sustained market impact.

The role requires strong analytics, stakeholder management, and a passion for automotive technology. You will drive strategy through execution in a fast-paced environment.