Product Engineer (Shah Alam)

Chery Malaysia; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

Chery Malaysia is seeking a Product Engineer to support development of vehicles tailored to overseas markets. You will conduct market research, identify consumer needs, analyze trends, and translate insights into innovative, customer-focused product solutions.

Collaborating with global R&D and cross-functional teams, you will shape product strategies, monitor design trends and technologies, and help ensure our vehicles meet evolving local market demands.

Qualifications

• Bachelor’s degree or higher; Automotive Engineering preferred.
• 1+ years in automotive industry, market or product planning.
• Overseas market experience with knowledge of local consumer habits and regulations.
• Hands-on experience with 1–2 full vehicle lifecycles from concept to mass production.
• Ability to derive actionable insights from data and research.
• Fluent in English and Malay (written and spoken).

Responsibilities

• Conduct market research on overseas automotive markets to identify opportunities.
• Analyze consumer behavior and local needs to shape product requirements.
• Deliver market trend reports to support product strategy decisions.
• Monitor global and local design trends and tech advances like electrification and ADAS.
• Collaborate with HQ and regional teams to translate requirements to product definitions.
• Assist in roadmap planning and post-launch performance tracking.
• Oversee local demand collection and validation for assigned regions.

Skills

Market research

Consumer insights

Analytical

Cross-functional collaboration

English and Malay fluency

Data analysis

Competitive benchmarking

Education

Bachelor's degree

Automotive Engineering (preferred)

Tools

SPSS

Excel

UserTesting

Tableau

Job description

We are looking for a Product Engineer to support the development of vehicles tailored to overseas markets. In this role, you will conduct market research, identify consumer needs, analyze competitive trends, and translate local market insights into innovative, customer-focused product solutions. Collaborating closely with global R&D and cross-functional teams, you will help shape product strategies, strengthen vehicle competitiveness, and deliver products that meet the evolving needs of local markets.

Summary

Shape competitive vehicles through market insights, consumer research, and innovative product solutions.

Key responsibilities

• Conduct in-depth research on automotive industry trends, competitive landscape, and regulations in target overseas markets to identify opportunities and challenges.
• Analyze data, consumer behavior, and socio-cultural insights to uncover local consumers’core needs, preferences, and pain points.
• Deliver periodic market trend reports to support product strategy decision-making.
• Monitor global and local automotive design trends, innovation directions, and technological advancements (e.g., electrification, connectivity, autonomous driving).
• Evaluate market potential of advanced technologies (e.g., ADAS, AI-powered cabins, energy systems) and propose differentiated product solutions.
• Collaborate with the team to align product definitions with technical feasibility and forward-looking vision.

3. User Research & Product Validation

• Conduct qualitative and quantitative user research (e.g., focus groups, in-depth interviews, surveys) to refine user personas and scenario-based requirements.
• Conduct competitive benchmarking (product specs, pricing, UX, etc.) and gap analysis.
• Coordinate market testing with HQ, overseas institutes, regional teams, and third-party partners to validate product hypotheses.

4. Market Analysis & Product Strategy

• Define product USPs, feature bundles, and pricing strategies based on market, user, and competitor data.
• Develop localized product definitions (target audience, usage scenarios, value proposition) and contribute to overall product planning.

5. Product Lifecycle Management

• Assist in roadmap planning (model refreshes, facelifts, phase-outs), track post-launch performance (sales, reputation, satisfaction) and propose optimizations.
• Serve as the liaison between local markets and product teams to ensure accurate requirement translation and execution, and support sales/marketing in product training and launch material preparation.

6. Local Demand Management

• Oversee demand collection, analysis, and validation, ensuring full accountability for requirement implementation in assigned regions.

Qualifications & Skills

• Bachelor's degree or above; preference for Automotive Engineering or any relevant background.
• 1+ years experience in automotive industry, market and product insight, or product planning.
• Overseas market experience (especially target regions), with knowledge of local consumer habits and regulations.
• Hands-on experience in 1–2 full vehicle lifecycles (concept to mass production).
• Core Competencies
• Insightful: Ability to derive actionable conclusions from data/research and identify market opportunities.
• Analytical: Proficient in SPSS, Excel, competitive analysis, and SWOT frameworks.
• Collaborative: Strong cross-departmental and cross-cultural coordination skills.
• Innovative: Passion for automotive design/tech and ability to propose differentiated solutions.
• Fluent in English and Malay (written, listening, and speaking).
• Experience with analysis tools such as UserTesting, Tableau, or similar tools. (Preferred)