Marketing Communications Manager

Bayerische Motoren Werke Aktiengesellschaft; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working policy

Free onsite parking

Health and wellbeing initiatives

Lifelong learning and career dev

Job summary

BMW Group Malaysia is seeking a Marketing Communications Manager to shape the BMW brand experience across customer touchpoints in Kuala Lumpur, Malaysia. You will develop and execute integrated marketing and communication strategies for key BMW product portfolios, driving impactful campaigns, product launches, partnerships, and brand initiatives.

You will support model launch campaigns and always-on activities, oversee ATL/BTL, events, and retail collaterals within brand guidelines, and

Qualifications

• Degree in Business Studies, Marketing, or Communications.
• 8+ years of experience in marketing strategy or brand management.
• Strong understanding of brand strategy, integrated marketing, and campaign execution.
• Experience managing advertising, media, and digital agencies.
• Excellent communication and stakeholder management skills.

Responsibilities

• Support and execute communications deliverables for new model launch campaigns and ongoing initiatives to meet KPI.
• Oversee creative and production process for ATL, BTL, events and retail collaterals within brand CI guidelines and budget.
• Provide cross-functional support to Corporate Sales, BPS, Customer Support and BMW Financial Services.
• Plan and execute marketing campaigns, prepare reports, and provide feedback to agencies.
• Review and steer creative concepts, media strategies, influencer proposals, and content outputs for brand alignment.

Skills

Analytical thinking

Problem solving

Excellent communication

Stakeholder management

Independent driving initiatives

Detail oriented

Education

Degree in Business Studies/Marketing/Communications

Tools

Microsoft Office

Digital analytics tools

Job description

Job Title: Marketing Communications Manager

Posting Start Date: 7/21/26

Job Location (Long): Kuala Lumpur, Malaysia

Job Description: Join BMW Group Malaysia and play a key role in shaping the BMW brand experience across all customer touchpoints. This role is responsible for developing and executing integrated marketing and communication strategies for key BMW product portfolios, driving impactful campaigns, product launches, partnerships, and brand initiatives.

What awaits you?

Marketing Communications

• Support and execute the communications deliverables for all new model launch campaigns and always-on initiatives according to the Marketing calendar to achieve the department KPI.
• Support the Brand Communications Manager and oversee the creative and production process of all ATL, BTL, Event and Retail marketing collaterals and ensure compliance towards brand CI and guidelines according to agreed budget and timeline.
• Provide cross-functional support to other business units including Corporate Sales, BPS, Customer Support and BMW Financial Services.
• Plan and execute marketing campaigns, preparation of reports, provide feedback to agencies in overall workflow steering.
• Review and steer creative concepts, media strategies, influencer proposals, and content outputs to ensure brand and business alignment.

Retail Marketing

• Act as the brand gatekeeper for BMW's Dealer Network, ensuring full compliance with brand guidelines.
• Oversee and support dealers on their day-to-day marketing activities branding and campaign execution.
• Act as the key contact person representing NSC to steer dealer marketeers.
• Lead and steer Dealer Communications & Retail Enablement topics to dealer marketing activities are aligned with NSC direction.
• Lead the end-to-end planning, orchestration, and rollout of tactical campaigns and dealer-related initiatives.

What you should bring along?

• Degree in Business Studies, Marketing, Communications or any related field.
• Minimum 8 years of experience in marketing strategy, brand management, or project management.
• Experience within the automotive, luxury, or related industries.
• Strong understanding of brand strategy, integrated marketing, and campaign execution.
• Experience managing advertising, media, and digital agencies.
• Strong analytical and problem-solving capabilities.
• Ability to work independently and drive initiatives from planning to execution.
• Excellent communication, stakeholder management, and relationship-building skills.
• Customer-centric mindset with a passion for delivering premium brand experiences.
• Highly organised, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Proficient in Microsoft Office applications; knowledge of digital analytics tools is an advantage.

What you can look forward to?

• Attractive remuneration
• Flexible working policy and practices
• Health and wellbeing initiatives
• Lifelong learning and career development
• Free onsite parking
• A dynamic, inclusive and sustainable working environment