Execute identified marketing plans and activities to ensure meeting the set marketing and business objectives.
KEY ACCOUNTABILITIES
- 1) Carry out market research and analysis in a manner that will contribute towards the development of marketing and brand plan.
- 2) Carry out brand analysis such as brand’s competitive position that will serve as input for the development of marketing and communication plan.
- 3) Carry out identified marketing plans and activities to ensure they achieve the set business objectives.
- 4) Document marketing activities that are developed against specific set of quantified targets and outcomes to ensure they are available for reference at all times.
- 5) Provide input for the development of marketing concepts i.e. brand architecture and positioning statement to enable the marketing team to meet the business objectives.
- 6) Provide input to assist in the development of creative works such as creative brief and evaluation to ensure continuous improvement in creative production.
- 7) Coordinate and document the overall brand expenses to ensure alignment to the annual brand’s budget planning.
KNOWLEDGE, SKILLS & EXPERIENCE
Knowledge:
- 1) Possess a Bachelor’s Degree in Pharmacy or Science equivalents.
Skills:
- 1) Strong conceptualization skills.
- 2) Possess good business acumen.
- 3) Ability to think creatively and critically, as well as look beyond the obvious when developing solutions.
- 4) Ability to prioritise multiple competing tasks according to the business dynamics.
- 5) Customer-centric; dedicated to meeting expectations of internal and external customers.
- 6) Possess good communication skills in both written and verbal (presentation skills).
- 7) Ability to work and function within a team.
Experience:
- 1) Preferably 1-2 years working experience in sales, marketing or product management preferably in pharmaceutical line.