Senior Product Manager (Pharmaceuticals)

EP Plus Group; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

EP Plus Group in Kuala Lumpur is seeking a Senior Product Marketing Manager to lead marketing strategies for assigned products and oversee the full lifecycle from development to post-market activities.

You will guide cross-functional teams across R&D, regulatory, sales, and medical affairs, ensure product availability with supply chain, manage budgets, and build strong relationships with healthcare professionals and KOLs.

Qualifications

• Bachelor’s degree in Pharmacy, Biomedical, Sciences or equivalent.
• 5+ years in product management and marketing within Pharmaceuticals, FMCG, Nutraceuticals or healthcare.

Responsibilities

• Develop and execute comprehensive marketing strategies for assigned products.
• Oversee the entire product lifecycle from development to post-market activities.
• Lead cross-functional teams including R&D, regulatory, sales, and medical affairs.
• Manage and mentor a team of product managers and associates.
• Engage with KOLs, healthcare professionals, and stakeholders; organize industry events.

Skills

Strategic planning

Marketing

Product management

Cross-functional leadership

Team management

Business acumen

Analytical thinking

Communication

Education

Bachelor’s Degree in Pharmacy, Biomedical, Sciences or equivalent

Job description

Leading the development and execution of marketing strategies for the assigned products, overseeing the entire product lifecycle, and managing a team of product managers and associates (where applicable). This role involves strategic planning, cross-functional leadership, and ensuring the product's commercial success.

KEY ACCOUNTABILITIES

1. Strategic Planning and Market Analysis

• Develop and execute comprehensive marketing strategies for assigned products.
• Conduct in-depth market research to identify trends, opportunities, and competitive landscape.
• Analyse market data and customer insights to inform product positioning and strategy.

2. Product Lifecycle Management

• Oversee the entire product lifecycle from development to post-market activities.
• Monitor product performance and implement strategies to drive growth and profitability.
• Lead product launch initiatives and ensure timely execution of plans.

3. Cross-functional Leadership

• Lead cross-functional teams, including R&D, regulatory, sales, and medical affairs, to ensure alignment and collaboration.
• Coordinate with manufacturing and supply chain to ensure product availability and quality.
• Act as a liaison between different departments to drive product success.

4. Team Management and Development

• Manage and mentor a team of product managers and associates (where applicable).
• Provide guidance and support to team members, fostering their professional growth.
• Conduct performance reviews and establish development plans.

5. Customer and Stakeholder Engagement

• Build and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders.
• Organize and participate in industry events, conferences, and symposiums.
• Gather and address customer feedback to improve product offerings.
• Develop and manage budgets for marketing activities.
• Monitor expenditures and ensure alignment with financial goals.
• Prepare financial reports and forecasts for senior management.

7. Regulatory and Compliance

• Ensure all marketing activities comply with regulatory standards and corporate guidelines.
• Collaborate with regulatory affairs to navigate product approval processes and maintain compliance.

KNOWLEDGE, SKILLS & EXPERIENCE

Knowledge:

• Possess a Bachelor’s Degree in Pharmacy, Biomedical, Sciences or equivalent.

Skills:

• Strong conceptualization, project management and marketing skills.
• Good business acumen.
• Strong analytical skill and ability to think creatively and critically, as well as look beyond the obvious when developing solutions.
• High level of strategic analytical skill to lead the development of strategy in the annual brand planning process, as well as the developing ability to lead others in developing strategic thought.
• Ability to integrate information from diverse sources and to identify primary factors that drive a range of products.
• Ability to deliver timely results in the management of multiple complex tasks and/or projects.
• Ability to prioritise multiple competing tasks according to the business dynamics.
• Dedicated to meeting expectations of internal and external customers, customer-centric.
• Possess good communication skills in both written and verbal (presentation skills).
• Ability to work and function independently, as well as within a team.

Experience:

• A least 5 years in product management and marketing-related experience in the Pharmaceutical industry, FMCG, Nutraceuticals or healthcare
• Experienced in developing and executing marketing plan.
• Proven record of people management skill; with at least one direct report.
• We have 1x (one) job opening available in Pharmaceuticals business unit (OTC portfolio)