Senior Product Manager (Pharmaceuticals)

Epplus; Malaysia; On-site; MYR 180,000 - 300,000; Full time

Job summary

Epplus in Malaysia is seeking a seasoned Marketing Leader for the Pharmaceuticals portfolio to drive commercial success across the product lifecycle. You will lead a team of product managers and associates, shape strategic marketing plans, and collaborate with R&D, regulatory, sales and medical affairs to ensure market success.

The ideal candidate has 5+ years in product management and marketing within pharma or related sectors, with proven people management experience and strong analytical

Qualifications

• Bachelor’s degree in Pharmacy, Biomedical, Sciences or equivalent.
• Minimum 5 years in product management and marketing in pharmaceutical industry, FMCG, nutraceuticals or healthcare.
• Proven people management experience with at least one direct report.
• Experience in developing and executing marketing plans.
• Experience leading cross-functional teams and managing budgets.

Responsibilities

• Develop and execute comprehensive marketing strategies for assigned products.
• Conduct market research to identify trends, opportunities and the competitive landscape.
• Analyze market data and customer insights to inform product positioning and strategy.
• Oversee the entire product lifecycle from development to post-market activities.
• Monitor product performance and drive growth and profitability.
• Lead product launch initiatives and ensure timely execution.
• Lead cross-functional teams (R&D, regulatory, sales, medical affairs) to ensure alignment and collaboration.
• Coordinate with manufacturing and supply chain to ensure product availability and quality.
• Manage and mentor a team of product managers and associates; conduct performance reviews.
• Build and maintain relationships with KOLs and healthcare professionals; organize events; gather feedback.
• Develop and manage budgets for marketing activities; monitor expenditures; prepare reports.

Education

Bachelor's Degree in Pharmacy, Biomedical, Sciences or equivalent

Job description

Leading the development and execution of marketing strategies for the assigned products, overseeing the entire product lifecycle, and managing a team of product managers and associates (where applicable). This role involves strategic planning, cross-functional leadership, and ensuring the product's commercial success.

KEY ACCOUNTABILITIES

Strategic Planning and Market Analysis

• Develop and execute comprehensive marketing strategies for assigned products.
• Conduct in-depth market research to identify trends, opportunities, and competitive landscape.
• Analyse market data and customer insights to inform product positioning and strategy.

Product Lifecycle Management

• Oversee the entire product lifecycle from development to post-market activities.
• Monitor product performance and implement strategies to drive growth and profitability.
• Lead product launch initiatives and ensure timely execution of plans.

Cross-functional Leadership

• Lead cross-functional teams, including R&D, regulatory, sales, and medical affairs, to ensure alignment and collaboration.
• Coordinate with manufacturing and supply chain to ensure product availability and quality.
• Act as a liaison between different departments to drive product success.

Team Management and Development

• Manage and mentor a team of product managers and associates (where applicable).
• Provide guidance and support to team members, fostering their professional growth.
• Conduct performance reviews and establish development plans.

Customer and Stakeholder Engagement

• Build and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders.
• Organize and participate in industry events, conferences, and symposiums.
• Gather and address customer feedback to improve product offerings.
• Develop and manage budgets for marketing activities.
• Monitor expenditures and ensure alignment with financial goals.
• Prepare financial reports and forecasts for senior management.

Regulatory and Compliance

• Ensure all marketing activities comply with regulatory standards and corporate guidelines.
• Collaborate with regulatory affairs to navigate product approval processes and maintain compliance.

KNOWLEDGE, SKILLS & EXPERIENCE

Knowledge:

• Possess a Bachelor’s Degree in Pharmacy, Biomedical, Sciences or equivalent.

Skills:

• Strong conceptualization, project management and marketing skills.
• Good business acumen.
• Strong analytical skill and ability to think creatively and critically, as well as look beyond the obvious when developing solutions.
• High level of strategic analytical skill to lead the development of strategy in the annual brand planning process, as well as the developing ability to lead others in developing strategic thought.
• Ability to integrate information from diverse sources and to identify primary factors that drive a range of products.
• Ability to deliver timely results in the management of multiple complex tasks and/or projects.
• Ability to prioritise multiple competing tasks according to the business dynamics.
• Dedicated to meeting expectations of internal and external customers, customer-centric.
• Possess good communication skills in both written and verbal (presentation skills).
• Ability to work and function independently, as well as within a team.

Experience:

• A least 5 years in product management and marketing-related experience in the Pharmaceutical industry, FMCG, Nutraceuticals or healthcare
• Experienced in developing and executing marketing plan.
• Proven record of people management skill; with at least one direct report.
• We have 1x (one) job opening available in Pharmaceuticals business unit (OTC portfolio)