Product Engineer

CHERY CORPORATE MALAYSIA SDN. BHD.; Shah Alam; On-site; MYR 60,000 - 85,000; Full time

Benefits offered by this job

Job summary

CHERY CORPORATE MALAYSIA SDN. BHD. is seeking a Product Engineer to support the development of vehicles tailored to overseas markets.

You will conduct market research, analyze consumer needs, and translate insights into customer-focused product solutions, collaborating with global R&D and cross-functional teams. You will help define product strategies, monitor design trends, and assist with roadmap planning, post-launch performance, and local demand management, ensuring alignment with technical

Qualifications

• Bachelor's degree in automotive field or related discipline.
• 1+ years in automotive industry, market insight, or product planning.
• Overseas market experience with knowledge of local consumer habits and regulations.
• Hands-on experience in 1-2 full vehicle lifecycles from concept to mass production.
• Experience with data analysis tools such as SPSS, Tableau, or similar.

Responsibilities

• Conduct in-depth market research on overseas trends to identify opportunities and challenges.
• Analyze data, consumer behavior, and socio-cultural insights to inform product requirements.
• Deliver periodic market trend reports to support product strategy decisions.
• Monitor global and local automotive design trends and technological advancements.
• Collaborate with cross-functional teams to align product definitions with feasibility.

Job description

We are looking for a Product Engineer to support the development of vehicles tailored to overseas markets. In this role, you will conduct market research, identify consumer needs, analyze competitive trends, and translate local market insights into innovative, customer-focused product solutions. Collaborating closely with global R&D and cross-functional teams, you will help shape product strategies, strengthen vehicle competitiveness, and deliver products that meet the evolving needs of local markets.

Key responsibilities

Conduct in-depth research on automotive industry trends, competitive landscape, and regulations in target overseas markets to identify opportunities and challenges.

Analyze data, consumer behavior, and socio-cultural insights to uncover local consumers'core needs, preferences, and pain points.

Deliver periodic market trend reports to support product strategy decision-making.

Monitor global and local automotive design trends, innovation directions, and technological advancements (e.g., electrification, connectivity, autonomous driving).

Evaluate market potential of advanced technologies (e.g., ADAS, AI-powered cabins, energy systems) and propose differentiated product solutions.

Collaborate with the team to align product definitions with technical feasibility and forward-looking vision.

3. User Research & Product Validation

Conduct qualitative and quantitative user research (e.g., focus groups, in-depth interviews, surveys) to refine user personas and scenario-based requirements.

Conduct competitive benchmarking (product specs, pricing, UX, etc.) and gap analysis.

Coordinate market testing with HQ, overseas institutes, regional teams, and third-party partners to validate product hypotheses.

4. Market Analysis & Product Strategy

Define product USPs, feature bundles, and pricing strategies based on market, user, and competitor data.

Develop localized product definitions (target audience, usage scenarios, value proposition) and contribute to overall product planning.

5. Product Lifecycle Management

Assist in roadmap planning (model refreshes, facelifts, phase-outs), track post-launch performance (sales, reputation, satisfaction) and propose optimizations.

Serve as the liaison between local markets and product teams to ensure accurate requirement translation and execution, and support sales/marketing in product training and launch material preparation.

6. Local Demand Management

Oversee demand collection, analysis, and validation, ensuring full accountability for requirement implementation in assigned regions.

Qualifications & Skills

Bachelor's degree or above; preference for Automotive Engineering or any relevant background.

1+ years experience in automotive industry, market and product insight, or product planning.

Overseas market experience (especially target regions), with knowledge of local consumer habits and regulations.

Hands-on experience in 1-2 full vehicle lifecycles (concept to mass production).

Core Competencies: Insightful and analytical (data-driven opportunity identification; SPSS, Excel, competitive analysis, SWOT); collaborative (cross-departmental and cross-cultural coordination); innovative (passion for automotive design/tech; differentiated solutions).

Experience with analysis tools such as UserTesting, Tableau, or similar tools. (Preferred)

Chery Malaysia is the official distributor of Chery vehicles in Malaysia and part of the global Chery Automobile Group, a leading international automotive brand with operations in over 80 countries. Built on strong engineering capabilities, innovation, and quality, we are committed to delivering reliable, advanced mobility solutions and exceptional customer experiences. As we continue our nationwide expansion, we offer a dynamic and rewarding environment for professionals who are driven to grow, contribute, and be part of shaping the future of mobility in Malaysia, supported by strong leadership, continuous learning, and long-term career opportunities.

Chery Malaysia is the official distributor of Chery vehicles in Malaysia and part of the global Chery Automobile Group, a leading international automotive brand with operations in over 80 countries. Built on strong engineering capabilities, innovation, and quality, we are committed to delivering reliable, advanced mobility solutions and exceptional customer experiences. As we continue our nationwide expansion, we offer a dynamic and rewarding environment for professionals who are driven to grow, contribute, and be part of shaping the future of mobility in Malaysia, supported by strong leadership, continuous learning, and long-term career opportunities.