Principal CRM Engineer

StarHub; Petaling Jaya; On-site; MYR 300,000 - 500,000; Full time

Job summary

StarHub is seeking a Principal CRM Engineer to define and evolve the architecture of its CRM and Order Management platforms, enabling scalable, reliable customer journeys. You will guide modernization efforts, establish standards, and mentor teams to deliver end-to-end solutions across CRM, provisioning, and billing domains.

You will lead architectural reviews, collaborate with product and DevOps teams, and drive data consistency, API reliability, and observability in a cloud-native,

Qualifications

• 10+ years of professional software engineering experience with emphasis on system architecture and large-scale distributed systems.
• Experience designing, evolving, and operating enterprise-grade platforms, especially CRM/OM or related domains.

Responsibilities

• Define and own end-to-end architecture of CRM/OM platforms across Customer Management, Catalog, Campaigns, Order Management, and Billing integrations.
• Establish architectural principles and standards for microservices, API design, workflow orchestration, and data management.
• Design and optimize workflow orchestration strategies for order lifecycles, ensuring scalability and fault tolerance.
• Drive platform scalability and performance by identifying bottlenecks across APIs, databases, and workflows.
• Define and govern data architecture for consistent data flow across CRM, provisioning, and billing systems.
• Establish API and integration standards including versioning, idempotency, and reliability patterns.
• Lead modernization initiatives including migration from legacy CRM systems to cloud-native architectures.
• Reduce technical debt by modularization, decoupling, and standardization across services.
• Define observability and reliability strategies with proactive monitoring and performance optimization.
• Collaborate with DevOps and platform teams to design scalable cloud-native solutions using Kubernetes, CI/CD, and IaC.
• Serve as technical authority for design decisions and architecture reviews.
• Mentor CRM Engineers on system design and debugging techniques.
• Influence cross-functional teams to adopt consistent engineering standards and best practices.
• Collaborate with Product Owners, QA, DevOps, and vendors to ensure end-to-end customer journeys.

Skills

System architecture

Distributed systems

Microservices design

API design

Mentoring

Tools

Kubernetes (EKS)

AWS Cloud

Spring Boot

RESTful APIs

PostgreSQL/Oracle

Job description

The Principal CRM Engineer defines and evolves the architecture of StarHub’s core Customer Relationship Management (CRM) and Order Management (OM) platforms that power customer onboarding, sales journeys, and fulfilment for the Consumer Business.

The role focuses on building a scalable, resilient, and future‑ready CRM/OM platform, ensuring seamless end‑to‑end customer experiences and enabling rapid product innovation. Operating within a DevOps model, the Principal CRM Engineer drives platform modernization, architectural standardization, and system‑wide reliability, while guiding engineering teams to eliminate systemic issues and scale the platform sustainably.

Responsibilities:

• Define and own the end‑to‑end architecture of CRM/OM platforms across Customer Management, Product Catalogue, Campaigns, Order Management, and Revenue/Billing integration
• Establish architectural principles and standards for microservices, API design, workflow orchestration, and data management across CRM/OM domains
• Design and optimize workflow orchestration strategies for order lifecycle processes, ensuring scalability and fault tolerance
• Drive platform scalability and performance improvements by identifying system bottlenecks across APIs, databases, and workflows
• Define and govern data architecture, ensuring consistency, integrity, and efficient data flow across CRM, provisioning, and billing systems
• Establish API and integration standards, including versioning, idempotency, and reliability patterns for internal and external system integrations
• Lead platform modernization initiatives, including migration from legacy CRM systems to cloud‑native CRM‑based architecture
• Reduce technical debt and system complexity by driving modularization, decoupling, and standardization across services
• Define and implement observability and reliability strategies across the platform, ensuring proactive monitoring, alerting, and performance optimization
• Collaborate with DevOps and platform teams to design scalable cloud‑native solutions using Kubernetes (EKS), CI/CD pipelines, and Infrastructure as Code
• Act as the technical authority for design decisions, conducting architecture reviews and ensuring alignment with enterprise architecture and business objectives
• Mentor CRM Engineers on system design, architectural thinking, and advanced debugging techniques
• Influence cross‑functional teams and stakeholders to adopt consistent engineering standards and best practices
• Collaborate with Product Owners, QA, DevOps, and vendors to ensure seamless integration and delivery of end‑to‑end customer journeys

Qualifications :

• 10+ years of professional software engineering experience with a strong emphasis on system architecture and large‑scale distributed systems
• Demonstrated ability to design, evolve, and operate enterprise‑critical platforms, particularly within CRM, OM, BSS, or comparable domains

Microservices and distributed system design

API design, integration patterns, and service contracts

Workflow driven and orchestration‑based systems

Data architecture, modelling, and database performance optimization

• Strong hands‑on technical experience with:

Java, Spring Boot, and RESTful API design/development

PostgreSQL and/or Oracle, including query optimization and performance tuning

Kubernetes based platforms and cloud environments (AWS preferred)

• Proven experience working in telecom BSS/OSS environments, including CRM, billing, and order management systems
• Established track record of leading platform modernization, large scale refactoring, and transformation initiatives in complex enterprise environments

Preferred Certifications :

• AWS Certified Solutions Architect (Associate or Professional)