Marketing Specialist

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

Jora Malaysia is seeking a marketing professional to define, create, and manage multi-channel acquisition campaigns across awareness, consideration, and conversion. You will analyze trends, lead influencer outreach, and ensure consistent branding.

The role requires 1–3 years in influencer marketing and strong negotiation and project management skills. The role involves planning events, product launches, and collaborations, with travel for activations as needed.

Qualifications

• Diploma in Marketing or related field.
• 1–3 years in Influencer/Digital Marketing.
• Experience managing end-to-end influencer campaigns on TikTok.
• Strong network of influencers and partners.
• Excellent negotiation and relationship skills.
• Strong project management and ability to multi-task.

Responsibilities

• Define, create, and manage multi-channel marketing acquisition campaigns.
• Analyse content promotion trends to guide recommendations and drive sales traffic.
• Lead end-to-end influencer marketing efforts from outreach to performance review.
• Ensure branding consistency across advertising and campaigns.
• Forecast campaign growth and ROI with cross-functional teams.
• Supervise advertising, product design, and other marketing activities.
• Plan beauty-related events, product launches, and collaborations.
• Manage influencer seeding to raise brand awareness.
• Handle additional ad-hoc tasks as needed.

Skills

Influencer marketing

KOL management

Social media marketing

Digital marketing

Content promotion

Negotiation

Project management

Analytics

ROI analysis

Bilingual communication

Education

Diploma in Marketing

Tools

TikTok platform

Microsoft Office

Influencer platforms

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.

Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.

Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance.

Ensure that a brand remains recognizable, up to date, and exciting to customers.

Making sure that branding is consistent across advertising and campaigns.

Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.

Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.

Plan and execute beauty-related events, product launches, and influencer collaborations.

Manage KOL/Influencer seeding for campaign to create brand awareness and publicity.

Any additional ad-hoc tasks given by supervisor.

Job Requirements

Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.

Minimum 1–3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.

Proven experience managing end-to-end influencer marketing campaigns across Tiktok Platform.

Strong network of influencers, content creators, talent agencies, and media partners is preferred.

Excellent negotiation and relationship management skills with the ability to build long-term partnerships.

Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.

Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis to optimize marketing performance.

Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.

Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.

Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.

Detail-oriented, proactive, and able to work independently in a fast-paced environment.

Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.

Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.

Job Description

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.

• Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.

• Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance.

• Ensure that a brand remains recognizable, up to date, and exciting to customers.

• Making sure that branding is consistent across advertising and campaigns.

• Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.

• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.

• Plan and execute beauty-related events, product launches, and influencer collaborations.

• Manage KOL/Influencer seeding for campaign to create brand awareness and publicity.

• Any additional ad-hoc tasks given by supervisor.

Job Requirements

• Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.

• Minimum 1–3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.

• Proven experience managing end-to-end influencer marketing campaigns across Tiktok Platform.

• Strong network of influencers, content creators, talent agencies, and media partners is preferred.

• Excellent negotiation and relationship management skills with the ability to build long‑term partnerships.

• Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.

• Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis to optimize marketing performance.

• Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.

• Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.

• Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.

• Detail-oriented, proactive, and able to work independently in a fast-paced environment.

• Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.

• Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.

Preferred Qualifications

• Experience in the beauty, skincare, cosmetics, FMCG, or e-commerce industry.

• Experience managing campaign budgets and evaluating influencer performance using data‑driven insights.