Public Relation (Influencer/KOL Management)

MY Bodi Noble Sdn. Bhd.; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

MY Bodi Noble Sdn. Bhd. is seeking a Public Relations professional focused on Influencer and KOL management in Kuala Lumpur. The role involves developing influencer strategies, building relationships with KOLs, and managing campaigns from concept to reporting.

You will identify KPIs, measure ROI, and ensure brand guidelines are followed while staying ahead of social media trends across platforms like Instagram and TikTok.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 1 year of experience in Influencer Marketing, KOL Management, Digital Marketing, or related role.
• Proven experience in planning and executing end-to-end influencer marketing campaigns.
• Strong knowledge of social media platforms, particularly TikTok, Instagram, and emerging channels.
• Experience in identifying, engaging, and managing relationships with influencers, content creators, and agencies.
• Excellent negotiation and management skills.
• Strong analytical skills with the ability to interpret campaign metrics and provide actionable recommendations.
• Creative mindset with understanding of social media trends, content strategies, and consumer behavior.
• Excellent communication and presentation skills.
• Highly organized with strong project management and multitasking abilities.

Responsibilities

• Develop and implement influencer marketing strategies that align with brand goals.
• Identify KPIs for campaigns and track performance to optimize ROI.
• Manage end-to-end campaign execution, from conceptualization to reporting.
• Build and maintain strong relationships with KOLs across platforms (Instagram, TikTok, etc.).
• Negotiate contracts, deliverables, and payment terms with influencers and agencies.
• Collaborate with KOLs to create engaging, on-brand content.
• Ensure compliance with brand guidelines and advertising standards.
• Stay up-to-date on social media trends and emerging platforms.
• Identify new opportunities to enhance influencer strategy.
• Analyze campaign performance and generate actionable insights.
• Present findings to stakeholders to guide future strategies.
• Any additional ad-hoc tasks as assigned by supervisor.

Skills

Influencer marketing

KOL management

Digital marketing

Negotiation

Analytics

Communication

Project management

Multitasking

Microsoft Office

Social media insights

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Microsoft Office

Excel

PowerPoint

Social media analytics tools

Job description

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Public Relation (Influencer/KOL Management)

Develop and implement influencer marketing strategies that align with brand goals.

Identify KPIs for campaigns and track performance to optimize ROI.

Manage end-to-end campaign execution, from conceptualization to reporting

Build and maintain strong relationships with KOLs across various platforms (Instagram, TikTok, etc.).

Negotiate contracts, deliverables, and payment terms with influencers and agencies

Collaborate with KOLs to create engaging, on-brand content.

Ensure compliance with brand guidelines and advertising standards.

Stay up-to-date on social media trends and emerging platforms.

Identify new opportunities to enhance our influencer strategy.

Analyze campaign performance and generate actionable insights.

Present findings to stakeholders to guide future strategies

Any additional ad-hoc tasks given by supervisor.

Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum 1 years of experience in Influencer Marketing, KOL Management, Digital Marketing, or a related role.

Proven experience in planning and executing end-to-end influencer marketing campaigns.

Strong knowledge of social media platforms, particularly TikTok, Instagram, and other emerging digital channels.

Experience in identifying, engaging, and managing relationships with influencers, content creators, and agencies.

Excellent negotiation and management skills.

Strong analytical skills with the ability to interpret campaign performance metrics and provide actionable recommendations.

Creative mindset with a good understanding of social media trends, content strategies, and consumer behavior.

Excellent communication and presentation skills.

Highly organized with strong project management and multitasking abilities.

Able to work independently in a fast-paced environment while managing multiple campaigns simultaneously.

Proficient in Microsoft Office (Excel, PowerPoint) and familiar with influencer marketing or social media analytics tools is an advantage.