PPC Growth Specialist & Campaign Optimizer

TDCX; Kuala Lumpur; On-site; MYR 48,000 - 80,000; Full time

Job summary

TDCX in Kuala Lumpur is seeking a PPC Specialist to manage and optimize Google Ads campaigns, focusing on Ad Copy, bidding strategies, CPC and cost per conversion.

You will perform keyword research, implement PPC strategies, generate performance reports, and track spend with recommendations for improvements. The role requires hands-on experience with AdWords and Analytics and a proactive approach to automation.

Qualifications

• Experience in managing PPC campaigns (Google Ads) across multiple accounts.
• Ability to conduct keyword research and build effective bid strategies.
• Proven track record of optimizing campaigns for cost per conversion and ROI.

Responsibilities

• Manage and optimize existing AdWords (PPC) campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
• Help create and implement PPC strategies including keyword research and analysis.
• Create performance reports with recommendations for improvements.
• Track funds in account and maintain conversions.
• Implement automation capabilities and new technologies.

Skills

AdWords PPC

Keyword Research

Bid Management

Campaign Optimization

Performance Reporting

Automation

Google Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Excel

Job description

TDCX in Kuala Lumpur is seeking a PPC Specialist to manage and optimize Google Ads campaigns, focusing on Ad Copy, bidding strategies, CPC and cost per conversion.

You will perform keyword research, implement PPC strategies, generate performance reports, and track spend with recommendations for improvements. The role requires hands-on experience with AdWords and Analytics and a proactive approach to automation.