PPC Specialist

WDD Malaysia; Selangor; On-site; MYR 60,000 - 96,000; Full time

Job summary

WDD Malaysia is looking for a skilled PPC Specialist to manage campaigns across Google Ads, Bing, and social platforms. You will design, implement, and optimize strategies to drive ROI and meet KPIs.

The role requires experience with data analytics, reporting, and familiarity with SEO concepts. Strong Excel skills and clear communication are essential for success in this position.

Qualifications

• Proven experience as a PPC Specialist or Digital Marketing Specialist.
• Experience with data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g., AdWords, Facebook Ads) is preferred.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.).
• Understanding of HTML and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Excellent communication skills.
• Analytical thinking with strong math skills.

Responsibilities

• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g., Google AdWords, Bing, Meta & LinkedIn).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g., dashboards).
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.

Skills

PPC Campaigns

Data analysis

SEO knowledge

Google Analytics

Excel

Communication skills

Analytical thinking

MS Office

Tools

Google Ads

Bing Ads

Facebook Ads

Meta Ads

LinkedIn Ads

Google Analytics

Tableau

WebTrends

Job description

Location: Petaling Jaya, MalaysiaJob Type: Full-timeSalary: Competitive

About this PPC SpecialistRole:

We are seeking a skilled PPC Specialist to manage PPC campaigns, including strategizing, designing, and implementing solutions. The ideal candidate will have expertise in various platforms such as Google Ads, Bing Ads, and social media advertising.

Key Responsibilities:

• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g., Google AdWords, Bing, Meta & LinkedIn).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g., dashboards).
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.

Qualifications:

• Proven experience as a PPC Specialist or Digital Marketing Specialist.
• Experience with data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g., AdWords, Facebook Ads) is preferred.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.).
• Understanding of HTML and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Excellent communication skills.
• Analytical thinking with strong math skills.