Global Digital Ad Performance Lead

Agensi Pekerjaan Penta Consultancy Sdn. Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Agensi Pekerjaan Penta Consultancy Sdn. Bhd is looking for an International Advertising Specialist in Kuala Lumpur to plan, execute, and optimize campaigns across Google, Facebook, and TikTok. You will work with cross-border teams, manage large budgets, and apply CRO methods to boost ROI.

The ideal candidate has 1–2+ years in international advertising, strong Mandarin skills, and a data-driven mindset to drive performance and insights for global clients.

Qualifications

• Bachelor's degree in Marketing, International Business, Media, Advertising, Computer Science, or related fields
• 1-2+ years of experience in international advertising or operations of overseas internet products
• Hands-on experience with mainstream advertising platforms (e.g., Google, Facebook, TikTok, etc.)
• Proven track record of managing high-budget advertising campaigns (millions-level RMB/USD) is a plus
• Familiarity with A/B testing methods, CRO techniques, and advertising data analysis tools
• Fluent in Mandarin (reading, writing, listening, and speaking)
• Strong communication skills for effective collaboration with overseas teams and clients
• Strong analytical and logical thinking skills
• High level of responsibility, self-motivation, and execution ability
• Excellent communication skills with the ability to work in cross-cultural and cross-functional environments

Responsibilities

• Plan, execute, and manage international advertising campaigns across various digital platforms
• Handle paid traffic operations and optimize campaign performance through data-driven strategies
• Collaborate with cross-border teams and clients to align on marketing goals, strategies, and execution
• Manage and allocate advertising budgets, with a focus on performance, ROI, and cost-effectiveness
• Conduct A/B testing and apply conversion rate optimization (CRO) techniques to enhance campaign results
• Analyze campaign data to extract insights, identify trends, and present actionable recommendations
• Stay up to date with global advertising trends and platform updates to maintain competitive campaign strategies

Skills

Digital advertising

A/B testing

CRO techniques

Budget management

Analytics

Cross-cultural collaboration

Mandarin proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

Agensi Pekerjaan Penta Consultancy Sdn. Bhd is looking for an International Advertising Specialist in Kuala Lumpur to plan, execute, and optimize campaigns across Google, Facebook, and TikTok. You will work with cross-border teams, manage large budgets, and apply CRO methods to boost ROI.

The ideal candidate has 1–2+ years in international advertising, strong Mandarin skills, and a data-driven mindset to drive performance and insights for global clients.