Performance Marketing Team Lead

Gambling Industry Jobs; Malaysia; On-site; MYR 46,000 - 91,000; Full time

Job summary

Gamblingindustrynews presents a remote opportunity from Malaysia for a Performance Marketing Manager focused on Meta Ads. The role involves planning, executing, and scaling campaigns with a strong emphasis on user acquisition, profitability, and data-driven optimization.

You will work with creative teams and assist in hiring as needed to drive growth. The role requires 3+ years in performance marketing, deep knowledge of Meta platforms, and a proactive, analytical mindset.

Qualifications

• 3+ years of experience in Performance Marketing, Paid Media, or Meta Ads.
• Strong understanding of Meta ad ecosystem, conversion tracking, attribution models, and optimization methodologies.
• Proven experience scaling performance-driven campaigns and achieving acquisition or revenue targets.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Hands-on experience with performance tracking.
• Working-level proficiency in English or Chinese is advantageous.

Responsibilities

• Own the planning, execution, optimization, and scaling of Meta advertising campaigns.
• Develop campaign strategies focused on user acquisition, growth, and profitability.
• Monitor and improve key performance metrics (CPA, CAC, CPI, ROAS, CTR, CVR) and retention KPIs.
• Design and oversee testing frameworks covering audiences, creatives, bidding strategies, and campaign structures.
• Analyze campaign performance data and provide actionable recommendations for sustainable growth.
• Ensure accurate tracking, attribution, and campaign measurement through Meta Pixel, CAPI, events, and UTM implementation.
• Prepare clear daily/weekly performance summaries with insights and next steps.
• Collaborate with creative teams to brief, test, and iterate on ad assets.

Skills

Performance Marketing

Paid Media

Meta Ads

Data-Driven

Analytical Skills

Performance Tracking

English or Chinese

Team Leadership

Job description

ND

Performance Marketing Team Lead

NDA

Remote, Malaysia

full-time

Marketing, Commercial & Growth

Job Description

Location: Remotely from Malaysia

JobNow is recruiting on behalf of a client seeking an experienced Performance Marketing Manager - Meta Ads. They seek an experienced Performance Marketing Manager to own the planning, execution, optimization, and scaling of performance-driven advertising campaigns. The role focuses on user acquisition, profitable growth, campaign experimentation, and accurate attribution, combining hands-on Meta advertising expertise with data analysis and operational discipline. The successful candidate will also collaborate with creative teams and contribute to team development and hiring when required.

What You’ll Do

• Own the planning, execution, optimization, and scaling of Meta advertising campaigns.
• Develop campaign strategies focused on user acquisition, growth, and profitability.
• Monitor and improve key performance metrics, including CPA, CAC, CPI, ROAS, CTR, CVR, and retention-related KPIs.
• Design and oversee testing frameworks covering audiences, creatives, bidding strategies, and campaign structures.
• Analyze campaign performance data and provide actionable recommendations to support sustainable growth.

Tracking & Operational Excellence

• Ensure accurate tracking, attribution, and campaign measurement through Meta Pixel, CAPI, events, and UTM implementation.
• Enforce SOPs and checklists for naming conventions, pre-launch checks, daily monitoring, and risk control, and help refine these processes over time.
• Prepare clear daily/weekly performance summaries covering key insights, issues, and next-step plans.
• Work closely with creative teams to brief, test, and iterate on performance-driven ad assets, and contribute actively to campaign strategy discussions.
• Contribute to hiring, onboarding, and training activities when required.

Base Salary: $1.000 - $2.000 USD per month plus Commission based on team and individual + OKR bonus + Referral bonus

Qualifications & Requirements

• 3+ years of experience in Performance Marketing, Paid Media, or Meta Ads.
• Strong understanding of Meta's ad ecosystem, conversion tracking, attribution models, and campaign optimization methodologies.
• Proven experience scaling performance-driven campaigns and achieving acquisition or revenue targets.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Hands-on experience with performance tracking.
• Working-level proficiency in English or Chinese is advantageous.

Qualifications & Requirements

• 3+ years of experience in Performance Marketing, Paid Media, or Meta Ads.
• Strong understanding of Meta's ad ecosystem, conversion tracking, attribution models, and campaign optimization methodologies.
• Proven experience scaling performance-driven campaigns and achieving acquisition or revenue targets.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Hands-on experience with performance tracking.
• Working-level proficiency in English or Chinese is advantageous.

Nice-to-Have

• 1+ year leading, supervising, or formally mentoring a team of paid ads.
• Experience in mobile applications, fintech, or other performance-driven user acquisition environments.
• Familiarity with AdsPower, cloud desktop environments, or similar multi-account tools.