Digital Marketing Executive

AT Solution Limited; Kuala Lumpur; On-site; MYR 50,000 - 100,000; Full time

Job summary

AT Solution Limited in Kuala Lumpur, Malaysia, seeks a data-driven Campaign & Tracking Specialist to own paid media ecosystems across Meta, Google, TikTok, and LinkedIn. You’ll optimize campaigns, implement tracking, and collaborate with sales and creative teams to drive measurable ROIs. Strong GTM/GA4, Zapier, and CRM integration skills are essential.

English and Chinese communication is highly valued. The role demands curiosity, rigor, and the ability to work fast in a rapidly evolving tech

Qualifications

• 1–2 years hands-on experience with Meta Ads and Google Ads for junior roles.
• 3+ years of paid acquisition and tracking experience for senior roles.
• Strong proficiency in GTM, GA4/GA360, and CRM integrations.
• Excellent written and spoken English; Chinese proficiency is a plus.

Responsibilities

• Plan, set up, and manage end-to-end paid ad campaigns on Meta Ads and Google Ads with TikTok/LinkedIn as growth channels.
• Ideate creative concepts, craft ad copy, and tailor messaging per platform.
• Continuously optimize targeting, bidding, and landing pages to hit CPL/CPA/ROI targets.
• Plan and run structured A/B tests across creatives and audiences.
• Serve as Mar-Tech lead for tracking, data flow, and integration with CRMs.
• Analyze daily performance, build dashboards, and provide actionable insights.
• Collaborate closely with creative and operations teams.

Skills

Paid ads optimization

Campaign strategy

Analytics

Bilingual EN/ZH

Tools

Meta Ads Manager

Google Ads

TikTok Ads

LinkedIn Ads

GA4/GA360

Google Tag Manager

Zapier

Salesforce

Excel (Pivot)

Job description

Campaign Management: Plan, set up, and manage end-to-end paid ad campaigns on Meta Ads and Google Ads, with additional platforms (TikTok Ads, LinkedIn Ads) as key growth channels.

Ideation & Creative Strategy: Proactively brainstorm creative campaign concepts, formulate messaging strategies, and write compelling ad copy/content tailored to target audiences across different platforms.

Optimization: Continuously optimize audience targeting, creative variations, bidding strategies, and landing pages to achieve target CPL, CPA, and ROI metrics.

Experimentation: Plan and execute structured A/B tests across ad creatives, copy, and audience segments to drive continuous performance improvements.

Mar-Tech, Tracking & Operations

Technical Go-To Person: Serve as the team’s subject matter expert for marketing technology, tracking implementations, and data flow troubleshooting.

Tracking & Attribution Setup: Hands-on setup, auditing, and management of tracking systems using Google Tag Manager (GTM), GA4 / GA360, pixels, and server-side tracking (CAPI).

CRM & Automation Integration: Build and maintain seamless data connections between marketing platforms, automated workflows via Zapier, and Salesforce (or equivalent CRMs) to ensure accurate lead attribution.

Data Analysis & Communication

Performance Monitoring: Analyze daily performance metrics, spot anomalies early, and troubleshoot technical drop-offs across the funnel.

Reporting: Build clear performance dashboards and extract actionable insights, moving beyond simple metrics to business recommendations.

Cross-Team Alignment: Actively participate in strategy and campaign meetings—bringing a strong, clear perspective to discussions and collaborating closely with creative and operational teams.

Job Requirements

Junior role: 1–2 years of hands-on experience running Meta Ads and Google Ads.

Senior role: 3+ years of experience with proven mastery in paid acquisition and technical tracking. Candidates with more extensive experience may be considered for a Senior role.

Strong hands-on proficiency in Meta Ads Manager and Google Ads. Experience with TikTok Ads and LinkedIn Ads is a strong plus.

Solid understanding and practical experience with Google Tag Manager (GTM), GA360/GA4, Zapier, and integrating data with Salesforce or similar CRMs.

Advanced skill set in Excel, including comfort with pivot tables, data manipulation, and performance modeling.

Prior experience managing campaigns in regulated or sensitive verticals.

Naturally curious, comfortable with data manipulation, and methodical when troubleshooting technical tracking or performance issues.

A self-starter who thrives in a fast-paced environment, capable of juggling multiple tasks while maintaining quality.

Possesses a clear mindset and is comfortable voicing opinions, presenting data insights, and advocating for ideas during team meetings.

Excellent command of written and spoken English and Chinese, understand Cantonese is a plus.

All information provided will be treated in strict confidence and used solely for the recruitment purposes.