Performance Marketing Optimizer – Malaysia Market

BlueFocus; Kuala Lumpur; On-site; MYR 60,000 - 84,000; Full time

Job summary

BlueFocus, a BlueMedia group, is seeking a Performance Marketing Optimizer for the Malaysia Market to drive digital advertising campaigns across Meta, Google, and TikTok. The role emphasizes hands-on optimization, data-driven decision making, and close collaboration with regional teams.

You will tailor campaigns to the Malaysian audience, monitor key metrics, prepare regular reports, and support media planning and budget allocation to meet client objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or Communications.
• 1–2 years hands-on experience in performance marketing or campaign optimization.
• Hands-on with Meta Ads, Google Ads, and/or TikTok Ads campaigns.

Responsibilities

• Manage day-to-day setup, monitoring, and optimization of campaigns across Meta, Google, and TikTok.
• Monitor KPIs: CPI, CPA, ROAS, GMV, CTR, and conversion rate for Malaysia market.
• Develop media plans, campaign strategies, and budget allocations.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with Creative, AM, Product, and regional teams for better optimization.

Skills

Meta Ads

Google Ads

TikTok Ads

Campaign optimization

Performance metrics

English proficiency

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Meta Pixel

Google Tag

Conversions API

AppsFlyer

Adjust

Job description

BlueFocus, a BlueMedia group, is seeking a Performance Marketing Optimizer for the Malaysia Market to drive digital advertising campaigns across Meta, Google, and TikTok. The role emphasizes hands-on optimization, data-driven decision making, and close collaboration with regional teams.

You will tailor campaigns to the Malaysian audience, monitor key metrics, prepare regular reports, and support media planning and budget allocation to meet client objectives.