Performance Marketing Optimizer - Malaysia

BlueFocus; Kuala Lumpur; On-site; MYR 60,000 - 84,000; Full time

Job summary

BlueFocus, a BlueMedia group, is seeking a Performance Marketing Optimizer for the Malaysia Market to drive digital advertising campaigns across Meta, Google, and TikTok. The role emphasizes hands-on optimization, data-driven decision making, and close collaboration with regional teams.

You will tailor campaigns to the Malaysian audience, monitor key metrics, prepare regular reports, and support media planning and budget allocation to meet client objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or Communications.
• 1–2 years hands-on experience in performance marketing or campaign optimization.
• Hands-on with Meta Ads, Google Ads, and/or TikTok Ads campaigns.

Responsibilities

• Manage day-to-day setup, monitoring, and optimization of campaigns across Meta, Google, and TikTok.
• Monitor KPIs: CPI, CPA, ROAS, GMV, CTR, and conversion rate for Malaysia market.
• Develop media plans, campaign strategies, and budget allocations.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with Creative, AM, Product, and regional teams for better optimization.

Skills

Meta Ads

Google Ads

TikTok Ads

Campaign optimization

Performance metrics

English proficiency

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Meta Pixel

Google Tag

Conversions API

AppsFlyer

Adjust

Job description

Please note that professional working proficiency in Mandarin is required for this position due to regular communication with Mandarin-speaking clients and regional stakeholders. English proficiency is a strong advantage.

Role Description

As part of BlueFocus, we’re looking for a Performance Marketing Optimizer – Malaysia Market to support BlueMedia’s growing digital advertising portfolio, with a primary focus on campaigns and clients in the Malaysian market.

Key Responsibilities

• Manage the day-to-day setup, monitoring, and optimization of digital advertising campaigns across Meta Ads, Google Ads (Search, Performance Max, UAC), and TikTok Ads.
• Monitor and optimize campaigns based on key performance metrics such as CPI, CPA, ROAS, GMV, CTR, and conversion rate, while considering Malaysia-specific audience behavior, localization, and seasonal trends.
• Support the development of media plans, campaign strategies, channel recommendations, and budget allocation based on client objectives and campaign performance.
• Analyze campaign data and prepare weekly and monthly performance reports, highlighting key results, performance changes, issues, and actionable optimization recommendations.
• Identify campaign issues and performance fluctuations and implement optimization actions across targeting, bidding, budget allocation, placements, and creatives.
• Support client communication by providing campaign updates, responding to campaign-related requests, and preparing relevant data and insights for WBR, MBR, and other client discussions.
• Collaborate with Creative, Account Management, Product, and regional teams to coordinate campaign execution and provide feedback on creative performance and optimization opportunities.
• Support advertising campaigns across Lazada MY, Shopee MY, and TikTok Shop where applicable, with guidance from the E-commerce team when necessary.
• Stay updated on Malaysian market trends, consumer behavior, competitor activities, platform updates, and key seasonal campaigns to support ongoing campaign optimization.
• Maintain accurate campaign setup, reporting, and documentation while effectively managing multiple campaigns and priorities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 1–2 years of hands-on experience in performance marketing, digital advertising, media buying, or campaign optimization.
• Hands‑on experience with at least one or two of the following platforms: Meta Ads, Google Ads, and TikTok Ads, including campaign setup, audience targeting, bidding, budget management, and optimization.
• Experience managing campaigns for the Malaysian market is preferred. Candidates with relevant Southeast Asian campaign experience and a strong understanding of—or interest in developing deeper expertise in—the Malaysian market are also encouraged to apply.
• Good understanding of digital advertising performance metrics such as CPI, CPA, ROAS, GMV, CTR, and conversion rate, with the ability to interpret campaign data and identify optimization opportunities.
• Basic familiarity with tracking and attribution, including tools or concepts such as Meta Pixel, Google Tag, Conversions API, AppsFlyer, or Adjust.
• Detail‑oriented, good communication, good problem‑solving skills, organized, and able to manage multiple campaigns while maintaining accurate execution and reporting
• English proficiency is a strong advantage, while Bahasa Melayu is a plus.