Performance Marketing Manager - Data-Driven Growth

wppmedia; Kuala Lumpur; Ibrido; MYR 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Descrizione del lavoro

WPP Media in Kuala Lumpur is seeking a Performance Marketing Manager focused on platform activation across Social, Search, and Programmatic media. You will execute media strategies, optimize campaigns, analyze data, and ensure alignment with client objectives.

Strong technical knowledge of biddable media platforms and client communication are essential. You will collaborate with planning, analytics, and media buying teams to deliver measurable results, manage budgets, and build lasting client

Competenze

• Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
• Proven experience in TOFU lead generation with ability to develop and execute strategies that generate, engage, and convert target audiences into qualified leads
• Minimum 5 years of relevant work experience on digital planning & performance marketing
• Excellent analytical skills with a focus on data-driven decision-making.
• Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
• Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360), knowledge of non biddable digital platforms is plus.

Mansioni

• Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
• Monitor and optimize ongoing campaigns with buying team for maximum performance and efficiency.
• Monitor and report on campaign performance, providing insights and recommendations for future strategies.
• Collaborate with the analytics and media buying team to interpret data and adjust strategies accordingly.
• Manage budgets and timelines for media campaigns across various platforms.
• Translate complex media terminology and concepts into easy-to-understand language for clients.
• Build and maintain strong client relationships through regular communication and exceptional service.
• Stay updated on the latest trends and technologies in Social, Search, and Programmatic media.
• Implement A/B testing frameworks to refine strategies and tactics.
• Ensure compliance with all platform-specific guidelines and best practices.
• Work closely with internal teams to ensure cohesive and effective media planning and execution.

Conoscenze

Digital planning

Social media

Search advertising

Programmatic

TOFU lead generation

Data analysis

Client interaction

Strumenti

GA4

MMP

CAPI

CRM Integration

Descrizione del lavoro

WPP Media in Kuala Lumpur is seeking a Performance Marketing Manager focused on platform activation across Social, Search, and Programmatic media. You will execute media strategies, optimize campaigns, analyze data, and ensure alignment with client objectives.

Strong technical knowledge of biddable media platforms and client communication are essential. You will collaborate with planning, analytics, and media buying teams to deliver measurable results, manage budgets, and build lasting client