Performance Media Strategist — Hybrid, Data-Driven Growth

Publicis Groupe Holdings B.V; Kuala Lumpur; Hybrid; MYR 78,000 - 123,000; Full time

Benefits offered by this job

Generous leave entitlements

Medical coverage (cashless)

Hybrid working schedule

Phone Allowance

Job summary

Publicis Groupe Holdings B.V in Kuala Lumpur is seeking a Digital Marketing Specialist to shape strategy and execute local paid online acquisition across Facebook, Instagram, TikTok, LinkedIn, SEM/SEO, GDN, and affiliates. You’ll manage day-to-day campaign setup and optimize performance against KPIs.

Ideal candidates have 0-2 years in digital marketing with a hands-on, entrepreneurial approach, strong analytics, and the ability to collaborate with cross-functional teams to meet targets.

Qualifications

• BA/BS or equivalent required.
• 0-2 years’ experience in digital marketing.
• Strong experience with performance marketing and online acquisition tools and networks.
• Entrepreneurial mindset and willing to get hands dirty.
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them.
• Excellent time management and organisation skills, comfortable in meeting tight deadlines.
• Strong leadership abilities and track-record of hitting targets with limited resources/budget.
• Previous experience working in a start-up or dynamic high-growth company a plus.

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts including: Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn.
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.).
• Manage day to day workflow and setup for projects and campaigns across platforms.
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives.
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews.
• Spearheading relations with account team working on common accounts to ensure alignment with clients.
• Ability to troubleshoot technical issues on campaigns.
• Innovating to improve performance, growth and profitability across all channels.
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition.
• Share best practices with peers within group.
• Accountability and full ownership for campaign performance and aligned KPIs.

Skills

Digital marketing

Performance marketing

Data analytics

Leadership

Time management

Education

BA/BS or equivalent

Job description

Publicis Groupe Holdings B.V in Kuala Lumpur is seeking a Digital Marketing Specialist to shape strategy and execute local paid online acquisition across Facebook, Instagram, TikTok, LinkedIn, SEM/SEO, GDN, and affiliates. You’ll manage day-to-day campaign setup and optimize performance against KPIs.

Ideal candidates have 0-2 years in digital marketing with a hands-on, entrepreneurial approach, strong analytics, and the ability to collaborate with cross-functional teams to meet targets.