Senior Manager, Performance

WPP; Kuala Lumpur; On-site; MYR 120,000 - 260,000; Full time

Job summary

WPP in Malaysia is seeking a Performance Marketing Senior Manager focusing on platform activation across Social, Search and Programmatic media. You will lead the execution of media strategies, optimize campaigns, analyze data and ensure alignment with client objectives.

The role requires strong technical knowledge of biddable platforms, hands-on experience with major ad platforms such as Google, Meta, TikTok and DV360, and a collaborative approach with planning, analytics and media buying teams.

Qualifications

• Minimum 6 years of relevant work experience in digital planning & performance marketing.
• Strong technical command of multi-platform search optimization and data governance.
• Proficient in data and analytics tools (GA4, MMP, CAPI, CRM Integration).

Responsibilities

• Develop media plans across Social, Search and Programmatic, aligned with global, regional and local strategy.
• Monitor and optimize campaigns with the buying team for performance and efficiency.
• Report on campaign performance and provide insights and recommendations.
• Collaborate with analytics and media buying teams to interpret data and adjust strategies.
• Manage budgets and timelines for campaigns across platforms.
• Translate complex media terms for clients in a clear way.
• Build and maintain strong client relationships with regular communication.
• Stay updated on trends in Social, Search and Programmatic media and test new approaches.
• Implement A/B testing to refine strategies and tactics.
• Ensure compliance with platform guidelines and best practices.
• Work with internal teams to ensure cohesive media planning and execution.

Skills

Digital planning & performance

Social & programmatic

SEM/SEO/AEO/GEO

Tag management

Data governance

GA4 & analytics tools

Client relations

Analytical mindset

Multi-platform ad platforms

Tools

GA4

MMP

CAPI

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role: Performance Marketing Senior Manager

Reporting to: Media/Activation Lead

Job Overview:

We are seeking a Performance Marketing Senior Manager with a focus on platform activation in Social, Search, and Programmatic media. This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives. The candidate needs strong technical knowledge of biddable media platforms with strong emphasis on client interaction and communication about tactical plan and performance. The candidate will work closely with internal teams of strategic planers, performance media buying and analytics teams.

Role Responsibilities:

• Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
• Monitor and optimize ongoing campaigns with buying team for maximum performance and efficiency.
• Monitor and report on campaign performance, providing insights and recommendations for future strategies.
• Collaborate with the analytics and media buying team to interpret data and adjust strategies accordingly.
• Manage budgets and timelines for media campaigns across various platforms.
• Translate complex media terminology and concepts into easy-to-understand language for clients.
• Build and maintain strong client relationships through regular communication and exceptional service.
• Stay updated on the latest trends and technologies in Social, Search, and Programmatic media.
• Implement A/B testing frameworks to refine strategies and tactics.
• Ensure compliance with all platform-specific guidelines and best practices.
• Work closely with internal teams to ensure cohesive and effective media planning and execution.

Qualifications:

• Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
• Minimum 6 years of relevant work experience on digital planning & performance marketing
• Technical command of multi-platform search optimization (SEM, SEO, AEO, and GEO).
• Proven track record in tag management system administration and data governance.
• Excellent analytical skills with a focus on data-driven decision-making.
• Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
• Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360), knowledge of non biddable digital platforms is plus.
• A test and learn mindset to drive innovation in work
• Ability to work independently and manage multiple projects simultaneously.
• Strong technical skills and attention to detail.
• Excellent problem-solving abilities and a proactive approach to challenges.
• Good interpersonal skills to build client and media partner’s relationship
• A team player who can work with multi functional teams

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

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