Performance Marketing Manager

PINNACLE ASPECT SDN. BHD.; Kuala Lumpur; On-site; MYR 65,000 - 100,000; Full time

Job summary

PINNACLE ASPECT SDN. BHD. is seeking a results-driven Performance Marketer / Programmatic Media Buyer in Malaysia to manage and scale user acquisition campaigns. The role focuses on data-driven media buying, CPA management, and optimization across display, native, and programmatic channels.

You will work with DV360, The Trade Desk, and local ad networks to hit CPA targets, optimize funnels, and improve ROAS while ensuring accurate tracking and reporting across analytics tools.

Qualifications

• 2+ years of hands-on experience in performance marketing, programmatic media buying, or digital ad sales within the Malaysia market.
• Demonstrated proficiency with major DSPs (e.g., DV360, The Trade Desk) and Ad Networks (e.g., GDN, Taboola, Outbrain, or localized platforms).
• Solid understanding of CPA, CPL, CPC, and CPM models with proven success running performance campaigns.
• Familiarity with tracking setups (GA4, GTM), postback webhooks, and MMPs.

Responsibilities

• Set up, launch, and optimize programmatic display, native, and web ads across major DSPs and local publishers.
• Manage acquisition campaigns to hit target CPA benchmarks.
• Analyze bid strategies, targeting options, and placements to maximize ROAS and conversion rates.
• Collaborate with creative/product teams to optimize landing pages and ad copy for higher conversions.
• Ensure accurate event tracking, postback integrations, and attribution pixels across DSPs and analytics tools.
• Monitor and report daily/weekly spend, traffic quality, conversions, and ROI across channels.

Skills

Analytical mindset

Self-starter

Data-driven decisions

CPA targeting

Tools

DV360

The Trade Desk

GA4

Google Tag Manager

AppsFlyer

Job description

We are seeking a results-driven Performance Marketer / Programmatic Media Buyer to manage and scale user acquisition campaigns in Malaysia. The ideal candidate specializes in display ad networks (ADN), demand-side platforms (DSP), and web/programmatic traffic.

Your primary goal will be acquiring high-intent Spend Users (paying customers) through data-driven media buying, strict CPA management, and continuous conversion rate optimization.

Key Responsibilities

Campaign Execution & Optimization: Set up, launch, and optimize programmatic web ads, native ads, and display campaigns across major DSPs, ADNs, and local Malaysian web publishers.

Performance & CPA Management: Manage acquisition campaigns to hit strict target Cost-Per-Acquisition (CPA) benchmarks.

Traffic & Ad Buying Strategy: Analyze bid strategies, targeting options (demographics, context, retargeting), and placement quality to maximize ROAS (Return on Ad Spend) and user conversion rates.

Funnel & Landing Page Optimization: Work closely with creative/product teams to test ad copy, banners, and landing pages to streamline the path from impression to purchase.

Tracking & Attribution Alignment: Ensure accurate event tracking, postback integrations, and attribution pixels across all DSPs and analytics tools to verify conversion events.

Performance Reporting: Monitor, analyze, and report on daily/weekly spend metrics, traffic quality, conversion rates, and ROI across campaign channels.

Requirements & Qualifications

Experience: 2+ years of hands‑on experience in performance marketing, programmatic media buying, or digital ad sales within the Malaysia market.

Platform Expertise: Demonstrated proficiency with major DSPs (e.g., DV360, The Trade Desk) and Ad Networks (e.g., GDN, Taboola, Outbrain, or localized pop/native ad platforms).

Pricing Model Familiarity: Solid understanding of CPA, CPL, CPC, and CPM models, with proven success running conversion-focused (performance) campaigns.

Analytics & Attribution: Familiarity with tracking setups, postback webhooks, Google Tag Manager (GTM), Google Analytics 4 (GA4), or MMPs (AppsFlyer, Adjust, Singular).

Analytical Mindset: Strong data analysis skills; comfortable working with metrics to spot low-performing traffic sources and reallocate budget to top performers quickly.

Self-Starter: Ability to operate independently under a performance-driven structure (CPA/postpay setup experience is a major plus).