Performance Marketing Lead: Social, Search & Programmatic

WPP Media Limited; Kuala Lumpur; Hybrid; MYR 120,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media Limited in Kuala Lumpur, Malaysia, seeks a Performance Marketing Manager focusing on platform activation across Social, Search, and Programmatic media. You will optimize campaigns, analyze data, and collaborate with planning, analytics, and media buying teams to meet client objectives.

The role emphasizes strong technical knowledge of biddable media platforms and excellent client interaction. A hybrid work model is adopted, with four days in the office and flexible arrangements where

Qualifications

• Strong background in digital planning and execution across Social, Search, and Programmatic.
• Proven TOFU lead generation experience with converting audiences into leads.
• 5+ years of relevant digital planning & performance marketing experience.
• Excellent analytical and data-driven mindset.
• Proficient with GA4, MMPs, CAPI, and CRM integration.

Responsibilities

• Develop media plans across Social, Search, and Programmatic platforms.
• Monitor and optimize campaigns with buying team for maximum performance.
• Monitor and report on campaign performance with insights.
• Collaborate with analytics and media buying teams to adjust strategies.
• Manage budgets and timelines for media campaigns across platforms.
• Translate complex media terminology for clients.
• Build and maintain strong client relationships through regular communication.
• Stay updated on trends and technologies in Social, Search, and Programmatic media.
• Implement A/B testing frameworks to refine strategies.
• Ensure compliance with platform-specific guidelines.
• Work with internal teams for cohesive planning and execution.

Skills

TOFU lead gen

Social/Search/Programmatic

Data-driven decisions

Analytical skills

Client interaction

Independent multi-project mgmt

Team collaboration

Tools

GA4

MMP

CAPI

CRM integration

DV360

Google Ads

Meta Ads

TikTok Ads

Job description

WPP Media Limited in Kuala Lumpur, Malaysia, seeks a Performance Marketing Manager focusing on platform activation across Social, Search, and Programmatic media. You will optimize campaigns, analyze data, and collaborate with planning, analytics, and media buying teams to meet client objectives.

The role emphasizes strong technical knowledge of biddable media platforms and excellent client interaction. A hybrid work model is adopted, with four days in the office and flexible arrangements where