Performance Marketing Lead: Real-Time Campaign Optimizer

Omnicom Media Asia Pacific

Petaling Jaya

On-site

MYR 60,000 - 120,000

Full time

33 hours ago

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Job summary

Omnicom Media Asia Pacific is seeking a Senior Performance Specialist in Malaysia to drive real-time optimization and flawless campaign execution across major biddable platforms. You will liaise with planners and agencies to meet client KPI targets.

The role requires 2–3 years in ad operations, proficiency in Excel, and a strong understanding of marketing funnels from awareness to conversions. DV360 experience is a bonus, with potential for data-driven optimization and client impact.

Qualifications

2–3 years’ experience in ad operations managing campaigns across Google, Meta, Instagram, TikTok, LinkedIn and more.
Bachelor’s degree or equivalent in a related field.
Understanding marketing funnel differences for awareness vs conversion campaigns.
Proficiency in Microsoft Excel.
Experience with Google Analytics/Data Studio reporting is a plus.

Responsibilities

Set up campaigns across key biddable platforms (Google, Meta, Instagram, TikTok, LinkedIn, DV360 bonus).
Monitor campaign metrics and optimize toward brand, traffic, acquisitions KPIs.
Provide reporting updates and recommendations to media planning teams.
End-to-end campaign management and delivery oversight.
Troubleshoot basic technical issues and guide junior team members in technical skills.