Senior Manager, Performance Marketing – Platform Activation

WPP; Kuala Lumpur; On-site; MYR 120,000 - 260,000; Full time

Job summary

WPP in Malaysia is seeking a Performance Marketing Senior Manager focusing on platform activation across Social, Search and Programmatic media. You will lead the execution of media strategies, optimize campaigns, analyze data and ensure alignment with client objectives.

The role requires strong technical knowledge of biddable platforms, hands-on experience with major ad platforms such as Google, Meta, TikTok and DV360, and a collaborative approach with planning, analytics and media buying teams.

Qualifications

• Minimum 6 years of relevant work experience in digital planning & performance marketing.
• Strong technical command of multi-platform search optimization and data governance.
• Proficient in data and analytics tools (GA4, MMP, CAPI, CRM Integration).

Responsibilities

• Develop media plans across Social, Search and Programmatic, aligned with global, regional and local strategy.
• Monitor and optimize campaigns with the buying team for performance and efficiency.
• Report on campaign performance and provide insights and recommendations.
• Collaborate with analytics and media buying teams to interpret data and adjust strategies.
• Manage budgets and timelines for campaigns across platforms.
• Translate complex media terms for clients in a clear way.
• Build and maintain strong client relationships with regular communication.
• Stay updated on trends in Social, Search and Programmatic media and test new approaches.
• Implement A/B testing to refine strategies and tactics.
• Ensure compliance with platform guidelines and best practices.
• Work with internal teams to ensure cohesive media planning and execution.

Skills

Digital planning & performance

Social & programmatic

SEM/SEO/AEO/GEO

Tag management

Data governance

GA4 & analytics tools

Client relations

Analytical mindset

Multi-platform ad platforms

Tools

GA4

MMP

CAPI

Job description

WPP in Malaysia is seeking a Performance Marketing Senior Manager focusing on platform activation across Social, Search and Programmatic media. You will lead the execution of media strategies, optimize campaigns, analyze data and ensure alignment with client objectives.

The role requires strong technical knowledge of biddable platforms, hands-on experience with major ad platforms such as Google, Meta, TikTok and DV360, and a collaborative approach with planning, analytics and media buying teams.