Manager, Performance Marketing

WPP Media; Kuala Lumpur; Hybrid; MYR 120,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media Limited in Kuala Lumpur, Malaysia, seeks a Performance Marketing Manager focusing on platform activation across Social, Search, and Programmatic media. You will optimize campaigns, analyze data, and collaborate with planning, analytics, and media buying teams to meet client objectives.

The role emphasizes strong technical knowledge of biddable media platforms and excellent client interaction. A hybrid work model is adopted, with four days in the office and flexible arrangements where

Qualifications

• Strong background in digital planning and execution across Social, Search, and Programmatic.
• Proven TOFU lead generation experience with converting audiences into leads.
• 5+ years of relevant digital planning & performance marketing experience.
• Excellent analytical and data-driven mindset.
• Proficient with GA4, MMPs, CAPI, and CRM integration.

Responsibilities

• Develop media plans across Social, Search, and Programmatic platforms.
• Monitor and optimize campaigns with buying team for maximum performance.
• Monitor and report on campaign performance with insights.
• Collaborate with analytics and media buying teams to adjust strategies.
• Manage budgets and timelines for media campaigns across platforms.
• Translate complex media terminology for clients.
• Build and maintain strong client relationships through regular communication.
• Stay updated on trends and technologies in Social, Search, and Programmatic media.
• Implement A/B testing frameworks to refine strategies.
• Ensure compliance with platform-specific guidelines.
• Work with internal teams for cohesive planning and execution.

Skills

TOFU lead gen

Social/Search/Programmatic

Data-driven decisions

Analytical skills

Client interaction

Independent multi-project mgmt

Team collaboration

Tools

GA4

MMP

CAPI

CRM integration

DV360

Google Ads

Meta Ads

TikTok Ads

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are seeking a Performance Marketing Manager with a focus on platform activation in Social, Search, and Programmatic media. This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives. The candidate needs strong technical knowledge of biddable media platforms with strong emphasis on client interaction and communication about tactical plan and performance. The candidate will work closely with internal teams of strategic planers, performance media buying and analytics teams.

Role Responsibilities:

• Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
• Monitor and optimize ongoing campaigns with buying team for maximum performance and efficiency.
• Monitor and report on campaign performance, providing insights and recommendations for future strategies.
• Collaborate with the analytics and media buying team to interpret data and adjust strategies accordingly.
• Manage budgets and timelines for media campaigns across various platforms.
• Translate complex media terminology and concepts into easy-to-understand language for clients.
• Build and maintain strong client relationships through regular communication and exceptional service.
• Stay updated on the latest trends and technologies in Social, Search, and Programmatic media.
• Implement A/B testing frameworks to refine strategies and tactics.
• Ensure compliance with all platform-specific guidelines and best practices.
• Work closely with internal teams to ensure cohesive and effective media planning and execution.

Qualifications:

• Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
• Proven experience in Top-of-Funnel (TOFU) lead generation, with the ability to develop and execute strategies that generate, engage, and convert target audiences into qualified leads
• Minimum 5 years of relevant work experience on digital planning & performance marketing
• Excellent analytical skills with a focus on data-driven decision-making.
• Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
• Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360), knowledge of non biddable digital platforms is plus.
• A test and learn mindset to drive innovation in work
• Ability to work independently and manage multiple projects simultaneously.
• Strong technical skills and attention to detail.
• Excellent problem-solving abilities and a proactive approach to challenges.
• Good interpersonal skills to build client and media partner’s relationship
• A team player who can work with multi functional teams

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read our Privacy Notice for more information on how we process the information you provide.

Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.