Performance Marketing Executive

The Branding People Sdn Bhd; Kuala Lumpur; Remote; MYR 54,000 - 86,000; Full time

Benefits offered by this job

Remote work flexibility

Career growth opportunities

Competitive compensation

Health & wellness support

Collaborative team culture

Job summary

The Branding People Sdn Bhd is seeking a Creative and data-driven Performance Marketing Executive to scale client brands across Southeast Asia through high-performing digital campaigns.

You’ll blend creativity with performance across ideation, execution, and optimization—develop hooks, angles, and marketing concepts, and test AI-powered strategies to drive measurable growth. Strong English and Mandarin are a plus in a fast-paced agency.

Qualifications

• 1–3 years of experience in Performance Marketing or related fields.
• Experience running campaigns on Meta Ads and TikTok Ads.
• Background in digital marketing agencies, e-commerce, or performance-driven industries preferred.
• Strong understanding of Meta Ads Manager and metrics like CPA, CPR, CTR, CPC, ROAS.
• Proven ability in content ideation, copywriting, hook creation, and creative strategy.
• A portfolio of ad copies, concepts, campaigns, or creative projects preferred.
• Familiarity with AI tools for ideation, scripting, research, and development.
• Strong analytical skills to identify trends and optimization opportunities.
• Detail-oriented with curiosity about why ads succeed or fail.
• Able to thrive in a fast-paced, performance-driven environment.
• Excellent written and spoken English and Mandarin.
• Self-driven, proactive, eager to learn new marketing strategies.

Responsibilities

• Launch, manage, and optimize paid campaigns across digital platforms.
• Monitor performance and recommend data-driven improvements.
• Develop and test 5–10 new creative angles weekly.
• Conduct market, trend, and competitor research plus ad monitoring.
• Collaborate with Video Editors and Creative Teams on high-converting creatives.
• Write ad angles, scripts, copies, briefs, and messaging.
• Analyze metrics and prepare performance reports.
• Monitor CPA, CPR, CTR, CPC, and ROAS; suggest optimizations.
• Test new concepts, audiences, and strategies for continuous improvement.
• Stay updated on digital marketing trends and platform updates.
• Utilize AI tools for ideation, scripting, research, and development.

Skills

Performance Marketing

Media Buying

Digital Marketing

Growth Marketing

Meta Ads

TikTok Ads

Content Ideation

Copywriting

Creative Strategy

Analytics

English & Mandarin

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

We’re looking for a creative and data-driven Performance Marketing Executive to help scale our clients’ brands across Southeast Asia through high-performing digital campaigns.

This role is ideal for someone who enjoys combining creativity with performance. You’ll be involved in ad ideation, campaign execution, competitor research, creative testing, and performance optimization. Beyond campaign management, you’ll play a key role in developing winning hooks, ad angles, and creative concepts that drive results. If you’re passionate about consumer psychology, content trends, AI-powered marketing, and data-driven growth, we’d love to meet you.

What You’ll Be Crafting

• Launch, manage, and optimize paid advertising campaigns across digital platforms

• Monitor campaign performance and make data-driven recommendations to improve results.

• Develop and test 5–10 new creative angles, hooks, and marketing concepts weekly to improve campaign performance.

• Conduct market research, trend analysis, competitor research, and ad monitoring to identify opportunities and winning strategies.

• Collaborate with Video Editors and Creative Teams to develop high-converting ad creatives.

• Write ad angles, video scripts, ad copies, creative briefs, and campaign messaging.

• Analyze campaign metrics and prepare reports on performance, trends, and key insights.

• Monitor key performance metrics such as CPA, CPR, CTR, CPC, and ROAS, and recommend optimization strategies based on data insights.

• Test new creative concepts, audience segments, and campaign strategies to drive continuous improvement.

• Stay updated on digital marketing trends, platform updates, consumer behavior, and emerging advertising strategies.

• Utilize AI tools such as ChatGPT, Claude, Gemini, or similar platforms for ideation, research, copywriting, scripting, and creative development.

Your Superpowers

• 1–3 years of experience in Performance Marketing, Media Buying, Digital Marketing, Growth Marketing, or related fields.

• Experience running campaigns on Meta Ads and/or TikTok Ads.

• Background in digital marketing agencies, e-commerce, or performance-driven industries is preferred.

• Strong understanding of Meta Ads Manager and key advertising metrics such as CPA, CPR, CTR, CPC, and ROAS.

• Demonstrated experience in content ideation, copywriting, hook creation, and creative strategy.

• A portfolio showcasing ad copies, creative concepts, marketing campaigns, content work, or creative projects will be highly preferred.

• Familiarity with AI tools for ideation, scripting, research, and creative development.

• Strong analytical skills with the ability to identify trends, patterns, and optimization opportunities from campaign data.

• Detail-oriented with a strong curiosity for understanding why advertisements succeed or fail.

• Comfortable working in a fast-paced, performance-driven environment.

• Strong written and verbal communication skills in English and Mandarin.

• Self-driven, proactive, and eager to learn new marketing strategies, platforms, and technologies.

What You’ll Get Here

• Freedom to Work from Anywhere
  Remote flexibility that empowers deep work and creative flow.

• Upskilling That Actually Changes You
  Workshops, coaching, and exposure to brands across SEA with real learning and real growth.

• Lucrative Pay That Reflects Value
  Competitive salary packages designed to reward excellence, not just attendance.

• Health & Wellness Support
  Benefits that keep your mind sharp and your energy sustainable.

• People Who Want You to Win
  A driven team that collaborates, questions, builds — and celebrates progress.

• Plus More — Because We’re Still Growing
  We refine, improve, and innovate constantly. You grow as we grow.