Media Buyer

The Branding People; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Learning & development

Competitive compensation

Job summary

The Branding People is a Malaysia-based digital marketing agency seeking a results-driven Media Buyer to scale campaigns across Meta, Google, TikTok, and more. You will turn data and creative strategy into high-performance campaigns that capture attention and deliver measurable impact.

You will collaborate with creative and copy teams, test new platforms, and optimize campaigns to meet aggressive KPIs while maintaining brand guidelines.

Qualifications

• Experience managing paid advertising campaigns, especially Meta Ads.
• Strong understanding of performance metrics like ROAS, CPA, CTR.
• Ability to set up and interpret tracking via GA4 and pixels.

Responsibilities

• Create, monitor, analyze, and scale high-volume performance campaigns across Facebook, Google, TikTok, and other sources.
• Drive improvements in ROAS, CPA, CTR, and conversion rates through data analysis and optimization.
• Manage substantial campaign budgets, optimize bids, targeting, and creative direction for ROI.
• Collaborate with cross-functional teams to iterate high-converting ad concepts and angles.
• Identify and test emerging ad platforms, tracking tools, and industry trends.
• Monitor campaign health and budgets to meet timelines and KPIs.

Skills

Paid advertising management

Meta Ads

GA4 / web analytics

Campaign optimization

Data-driven decision making

Overtime availability

AI tools familiarity

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

We're The Branding People, a Malaysia-based digital marketing agency serving brands across Southeast Asia. We turn insights into strategy, strategy into creative work, and creative work into measurable impact. Our partners are scaling fast, and performance driven growth is more important than ever. If you're a Media Buyer who can turn data, insights, and creative strategy into high-impact campaigns that capture attention and drive measurable results — you'll fit right in.

What You'll Be Crafting

• Create, monitor, analyze, and scale high-volume performance marketing campaigns across Facebook, Google, TikTok, and alternative traffic sources.
• Drive continuous improvements in ROAS, CPA, CTR, and conversion rates through rigorous data analysis and strategic optimization.
• Manage substantial campaign budgets closely, aggressively optimizing bids, targeting frameworks, and creative direction to maximize ROI.
• Collaborate with cross-functional creative and copywriting teams to rapidly iterate high-converting ad concepts and angles.
• Identify and test emerging advertising platforms, advanced tracking tools, and industry trends to unlock new growth channels.
• Monitor campaign health and budgets closely, ensuring all deliverables hit strict timelines, brand guidelines, and aggressive KPIs.

Your Superpowers

• 1-3 years of hands-on experience managing paid advertising campaigns especially Meta Ads, with demonstrated success in improving CPA, ROAS, CTR, conversion rates, or other key performance metrics.
• Deep understanding of digital marketing principles, performance funnels, audience segmentation, and scaling strategies in highly competitive landscapes.
• Technical familiarity with tracking setups, custom conversions, pixels, and modern analytics tools like Google Analytics (GA4).
• Strong ownership mindset with the willingness to monitor and optimize live campaigns during weekends or outside standard working hours when required.
• Familiarity with AI tools and creative tools to improve campaign efficiency and creative output.
• Data-driven yet highly experimental, with a willingness to continuously test new audiences, creatives, offers, and campaign strategies to identify winning combinations and drive scalable growth.

What You'll Get Here

• Freedom to Work from Anywhere Remote flexibility that empowers deep work and creative flow.
• Upskilling That Actually Changes You Workshops, coaching, and exposure to brands across SEA with real learning and real growth.
• Lucrative Pay That Reflects Value Competitive salary packages designed to reward excellence, not just attendance.
• People Who Want You to Win A driven team that collaborates, questions, builds, and celebrates progress.
• Health & Wellness Support Benefits that keep your mind sharp and your energy sustainable.
• Plus More... Because We're Still Growing We refine, improve, and innovate constantly. You grow as we grow.