Performance Marketing Manager

ShopBack Group; Kuala Lumpur; On-site; MYR 180,000 - 360,000; Full time

Job summary

ShopBack Group in Kuala Lumpur seeks an experienced Online Paid Media leader to drive acquisition, retention and branding for the North America market. You will work with local and regional teams to coordinate campaigns across Meta, Google, TikTok and programmatic channels, while leveraging AI tools to optimize workflows and impact.

The role requires 7+ years in online paid media, a business or marketing degree, and a proven ability to scale growth across markets.

Qualifications

• 7+ years of hands-on experience in online paid media for APP and Web products.
• Bachelor's degree in marketing, business, or relevant experience.
• Proven track record of driving growth with marketing efficiency in North America market.
• Proficient in managing campaigns across Meta, Google, TikTok, and programmatic channels.
• Excellent communication and stakeholder management across markets and cultures.
• Proficient in marketing tools including GA, GSC, and Branch.io/Appsflyer.
• Strong analytical skills and data-driven decision making.
• Growth hacking mentality and holistic view of marketing strategy.
• Self-starter with independent problem-solving.

Responsibilities

• Manage and own the performance of all relevant online marketing channels including Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness. Growth hacking through constant testing to discover new marketing opportunities.

Skills

Paid media management

Cross-functional collaboration

AI tools proficiency

Data-driven mindset

Creative thinking

Education

Bachelor's degree in marketing or business

Tools

Meta Ads

Google Ads

TikTok Ads

Programmatic

Google Analytics

Google Search Console

Branch.io / Appsflyer

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role:

As part of the Global Performance Marketing team, you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding for the North America market. You will be working closely with local teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced, self-motivated, and innovative online marketer, who is AI-forward, this could be the role for you.

Note: This role is based in Malaysia (Kuala Lumpur), with frequent collaboration and timezone overlap with our US team (Texas, Austin)

What You'll Own

• Manage and own the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
  Growth hacking through constant testing to discover new marketing opportunities.

Essentials to Succeed

• 7+ years of hands‑on experience in online paid media for APP and Web products.
• Bachelor's degree in marketing, business, or relevant experience.
• Proven track record of driving significant growth with marketing efficiency in the North America market.
• Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Excellent communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
• Excellent analytical skills with a data‑driven mindset to interpret and act on data insights.
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
• Self‑starter with the ability to work independently, owning the problem and developing the solution.
• AI Competency:Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high‑impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.