Performance Marketing Manager - E-commerce

Randstad Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 190,000; Full time

Job summary

Randstad Malaysia seeks a data-driven Performance Marketing Manager for ecommerce. You will lead paid media across Meta, Google, and TikTok, optimize CAC/ROAS, and manage multi-channel budgets to drive revenue.

Responsibilities span creative briefings, seasonal planning, and coordinating with SEO, CRM/email, and affiliates. Strong analytical skills and collaboration with cross-functional teams are essential.

Qualifications

• 3 to 5 years of hands-on paid media experience for e-commerce or DTC brands.
• Strong expertise in Meta Ads and Google Ads (Search, Shopping, Performance Max).
• Experience managing six-figure monthly budgets while improving CAC and ROAS.
• Proficiency with GA4, Shopify analytics, and custom performance dashboards.
• Exposure to SEO, CRM/email, and affiliate programs.

Responsibilities

• Plan, build, and launch paid performance campaigns across Meta, Google, and TikTok.
• Manage daily budget pacing, allocation, and shifts across channels and regions.
• Optimize campaigns to lower CAC and improve ROAS.
• Brief creative assets and test variations with design teams.
• Align paid media around seasonal peaks and product launches.
• Coordinate TikTok Shop campaigns to drive marketplace traffic and sales.
• Support non-paid growth channels like SEO, email/CRM, and affiliates.
• Execute email and automated CRM flows with the e-commerce team.
• Maintain tracking accuracy and attribution across channels.
• Build dashboards with GA4, ad platforms, and Shopify analytics; report weekly.

Skills

Paid media

Meta Ads

Google Ads

GA4

Shopify Analytics

CRM/Email

SEO

Affiliate marketing

Data reporting

Budget management

Tools

GA4

Google Ads UI

Meta Ads Manager

TikTok Ads

Shopify Analytics

Job description

Performance Marketing Manager - Ecommerce

Location: Petaling Jaya, Malaysia

Employment Type: Full-time

About the Company

Our client is a fast-growing e-commerce retail company specializing in lifestyle and consumer products. Driven by data and digital innovation, the organization combines strong performance marketing with customer-centric retail strategies to power continuous brand growth.

About the Role

We are seeking an analytical and hands-on Performance Marketing Manager - Ecommerce to lead daily paid media operations across key digital channels. In this role, you will build and optimize performance marketing campaigns across Meta, Google, and TikTok, drive acquisition, manage multi-channel media budgets, and collaborate cross-functionally to turn digital traffic into revenue.

Key Responsibilities

• Plan, build, and launch paid performance campaigns across Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads.
• Manage daily budget pacing, allocation, and budget shifts across channels and target regions based on real-time performance data.
• Optimize campaigns continuously to lower cost per acquisition (CAC) and improve overall return on ad spend (ROAS).
• Brief creative assets and test variations with the design team, including audiences, creative hooks, formats, and promotional offers.
• Plan and align paid media campaigns around seasonal peaks and new product launches.
• Manage ad campaigns on TikTok Shop to drive marketplace traffic and sales, coordinating with content creators and affiliate partners.
• Support non-paid growth initiatives across SEO, content, email/CRM, affiliate, and strategic partnership channels.
• Execute email and automated CRM flows in coordination with the broader e-commerce team.
• Maintain tracking accuracy, attribution models, and UTM discipline across all marketing channels.
• Build performance dashboards using GA4, ad platforms, and Shopify analytics to report weekly on traffic, spend, CAC, and ROAS.
• Collaborate with e-commerce and Conversion Rate Optimization (CRO) teams on landing page experience to maximize conversion rates for paid traffic.

Requirements

• 3 to 5 years of hands-on experience managing paid media campaigns for e-commerce or DTC brands.
• Strong expertise in Meta Ads and Google Ads (Search, Shopping, Performance Max).
• Proven track record of managing monthly paid budgets in the six-figure range while improving CAC and ROAS.
• Proficiency with GA4, ad platform reporting tools, Shopify analytics, and custom performance dashboard creation.
• Solid understanding of the full e-commerce marketing funnel and user journeys.
• Hands-on exposure to non-paid marketing channels including SEO, CRM/email, and affiliate programs.
• Excellent communication skills with the ability to explain technical marketing data clearly to non-technical stakeholders.
• Meticulous attention to detail regarding tracking, attribution, and budget pacing.
• Bonus: Experience in TikTok Ads, TikTok Shop, or fast-moving e-commerce categories (e.g., gifting, F&B, beauty).