Paid Media Lead: ROI-Driven Campaign Architect

Tin City Impact; Kuala Lumpur; On-site; MYR 45,000 - 89,000; Full time

Job summary

Tin City Impact is seeking a Paid Media Specialist to lead and optimize campaigns across Meta and Google Ads from planning to reporting. You will ensure campaigns align with client goals and deliver measurable ROI while maintaining high standards.

The role requires strong data analysis, attention to detail, and the ability to work with directors and vendors to drive results in a lean, mission-driven environment.

Qualifications

• 1+ years of proven experience in paid advertising / paid media management (Meta, Google Ads, etc.).
• Professional or native fluency in English, both written and spoken, is required.
• Highly detail-oriented with strong organizational and documentation skills.

Responsibilities

• Lead paid media efforts by planning, executing, and optimizing ad campaigns across platforms like Meta and Google.
• Set up and manage campaigns with precision, maintaining a 99% accuracy rate in structure, tracking, and reporting.
• Partner with client managers to provide proactive insights, troubleshoot issues, and recommend strategic actions.

Skills

Paid advertising

Meta Ads

Google Ads

Campaign optimization

Analytics

Client communication

Job description

Tin City Impact is seeking a Paid Media Specialist to lead and optimize campaigns across Meta and Google Ads from planning to reporting. You will ensure campaigns align with client goals and deliver measurable ROI while maintaining high standards.

The role requires strong data analysis, attention to detail, and the ability to work with directors and vendors to drive results in a lean, mission-driven environment.