Paid Media Strategist & Analytics Lead

AT Solution Limited; Kuala Lumpur; On-site; MYR 50,000 - 100,000; Full time

Job summary

AT Solution Limited in Kuala Lumpur, Malaysia, seeks a data-driven Campaign & Tracking Specialist to own paid media ecosystems across Meta, Google, TikTok, and LinkedIn. You’ll optimize campaigns, implement tracking, and collaborate with sales and creative teams to drive measurable ROIs. Strong GTM/GA4, Zapier, and CRM integration skills are essential.

English and Chinese communication is highly valued. The role demands curiosity, rigor, and the ability to work fast in a rapidly evolving tech

Qualifications

• 1–2 years hands-on experience with Meta Ads and Google Ads for junior roles.
• 3+ years of paid acquisition and tracking experience for senior roles.
• Strong proficiency in GTM, GA4/GA360, and CRM integrations.
• Excellent written and spoken English; Chinese proficiency is a plus.

Responsibilities

• Plan, set up, and manage end-to-end paid ad campaigns on Meta Ads and Google Ads with TikTok/LinkedIn as growth channels.
• Ideate creative concepts, craft ad copy, and tailor messaging per platform.
• Continuously optimize targeting, bidding, and landing pages to hit CPL/CPA/ROI targets.
• Plan and run structured A/B tests across creatives and audiences.
• Serve as Mar-Tech lead for tracking, data flow, and integration with CRMs.
• Analyze daily performance, build dashboards, and provide actionable insights.
• Collaborate closely with creative and operations teams.

Skills

Paid ads optimization

Campaign strategy

Analytics

Bilingual EN/ZH

Tools

Meta Ads Manager

Google Ads

TikTok Ads

LinkedIn Ads

GA4/GA360

Google Tag Manager

Zapier

Salesforce

Excel (Pivot)

Job description

AT Solution Limited in Kuala Lumpur, Malaysia, seeks a data-driven Campaign & Tracking Specialist to own paid media ecosystems across Meta, Google, TikTok, and LinkedIn. You’ll optimize campaigns, implement tracking, and collaborate with sales and creative teams to drive measurable ROIs. Strong GTM/GA4, Zapier, and CRM integration skills are essential.

English and Chinese communication is highly valued. The role demands curiosity, rigor, and the ability to work fast in a rapidly evolving tech