Social Paid Media Manager: ROI-Driven Campaigns

Incubeta; Kuala Lumpur; On-site; MYR 261,000 - 348,000; Full time

Job summary

Incubeta is seeking a Paid Media Manager – Social to strategically manage client digital budgets across paid social platforms, focusing on Meta and TikTok. The role collaborates with Consultants and Account Management to optimise campaigns and report outcomes. Pinterest experience is a plus, with strong analytics driving ROI.

The position requires exceptional communication and the ability to thrive in a fast-paced environment, delivering clear performance insights to clients and internal teams.

Qualifications

• Minimum 3+ years experience running paid campaigns on Meta and TikTok.
• Experience managing performance-driven campaigns for video and mobile.
• Strong analytical skills with post-campaign reporting to clients.

Responsibilities

• Implement campaigns strategically with guidance from Consultants.
• Analyse campaign performance and recommend optimisations.
• Monitor campaigns daily to ensure delivery against revenue goals and KPIs.
• Conduct post-campaign analysis and present findings to client managers and consultants.
• Ensure accurate reporting of revenue and media costs.

Skills

Paid social

Meta campaigns

TikTok campaigns

Budget management

Analytics

Communication

Tools

Pinterest

Google Campaign Manager

DV360

Google Analytics

Tag Manager

Job description

Incubeta is seeking a Paid Media Manager – Social to strategically manage client digital budgets across paid social platforms, focusing on Meta and TikTok. The role collaborates with Consultants and Account Management to optimise campaigns and report outcomes. Pinterest experience is a plus, with strong analytics driving ROI.

The position requires exceptional communication and the ability to thrive in a fast-paced environment, delivering clear performance insights to clients and internal teams.