Outlet Growth Specialist — Strategic Sales & Partnerships

Heineken; Petaling Jaya; On-site; MYR 50,000 - 89,000; Full time

Job summary

Heineken Malaysia is seeking a Commerce professional to drive outlet sales through structured 4-step sales calls, pre-call planning, and rigorous execution of outlet standards (focus SKUs, POSMs, stock display, chilled & ready-to-serve stocks) ensuring product freshness and amenities.

You will prospect outlets, assess performance, present promotions and innovations, and collaborate with distributors and internal teams to optimize assortment and respond to competitor activity.

Qualifications

• Good communication & interpersonal abilities are essential.
• Able to analyze outlet performance and options to develop solutions.
• Strong collaboration skills to influence and work with distributors.
• Reliable, adaptable team player who supports peers and leadership.

Responsibilities

• Perform 4 steps sales call to assigned customers
• Pre-call planning & preparation Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)
• Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance
• To-do-list –ensure follow up actions from the sales calls are captured
• Prospecting -assess and acquire outlets, secure functions & special events
• Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders
• Execute & support company initiated activities
• Feedback on competitor activities
• Maintain & update relevant outlet information

Skills

Communication skills

Collaborations

Analytical skills

Team player

Job description

Heineken Malaysia is seeking a Commerce professional to drive outlet sales through structured 4-step sales calls, pre-call planning, and rigorous execution of outlet standards (focus SKUs, POSMs, stock display, chilled & ready-to-serve stocks) ensuring product freshness and amenities.

You will prospect outlets, assess performance, present promotions and innovations, and collaborate with distributors and internal teams to optimize assortment and respond to competitor activity.