Customer Development Executive

Dutch Lady Milk Industries Berhad; Petaling Jaya; On-site; MYR 52,000 - 78,000; Full time

Job summary

Dutch Lady Milk Industries Berhad is seeking a Customer Development Executive to grow strategic relationships with key accounts in the convenience store and petrol station channels. You will drive sales growth, improve product availability and visibility, and implement promotional initiatives to strengthen brand presence and achieve business objectives.

The role requires a Bachelor’s degree in Business or Marketing and 2–3 years in Sales or Key Account Management within FMCG.

Qualifications

• Bachelor's Degree in Business, Marketing, or a related discipline.
• 2-3 years of experience in Sales, Key Account Management, or Customer Development within FMCG.
• Experience with convenience store and petrol station channels preferred.
• Strong communication, negotiation, and analytical skills.
• Ability to respond quickly and make decisions in a fast-paced environment.

Responsibilities

• Manage and nurture relationships with key accounts in convenience store and petrol station sectors.
• Drive sales growth by identifying opportunities, implementing sales strategies, and ensuring product availability.
• Plan and execute promotional activities with effective merchandising and visibility.
• Coordinate with marketing to develop and implement promotional campaigns.
• Work with supply chain and logistics to ensure optimal inventory levels and avoid stockouts.
• Collaborate with internal departments to align on strategies and coordinate with customers and suppliers.

Skills

Sales

Key Account Management

Customer Development

Negotiation

Education

Bachelor's Degree in Business/Marketing

Job description

Join our team as a Customer Development Executive, where you will manage and grow strategic relationships with key accounts across the convenience and petrol station channels.

In this role, you will drive sales performance, enhance product availability and visibility, and execute impactful promotional initiatives to strengthen brand presence and achieve business objectives.

What We Ask

We are looking for a motivated and results-driven professional who is passionate about building strong customer relationships and driving business growth.

Requirements:

Bachelor's Degree in Business, Marketing, or a related discipline.

2-3 years of experience in Sales, Key Account Management, or Customer Development within the FMCG industry, preferably managing convenience store and petrol station channels.

Strong customer-centric mindset with the ability to respond quickly and make effective decisions in a fast-paced environment.

Proactive, self-motivated, and willing to take ownership of initiatives and deliver results.

Strong communication, relationship-building, and negotiation skills.

Analytical mindset with the ability to interpret sales data, identify trends, and translate insights into actionable business plans.

Resilient, adaptable, and eager to embrace new challenges and opportunities for continuous improvement.

As a Customer Development Executive, you will be responsible for driving sales growth and strengthening customer partnerships within the convenience store and petrol station channel. You will work closely with key accounts and cross-functional teams to maximize business opportunities, enhance brand visibility, and ensure excellent execution in the market.

Key Responsibilities:

Manage and nurture relationships with key accounts in the convenience store and petrol station sectors. This includes regular visits, communication, and problem-solving to ensure customer satisfaction.

Drive sales growth by identifying opportunities, implementing sales strategies, and ensuring product availability. Monitor sales data and market trends to make informed decisions.

Plan and execute promotional activities, ensuring effective merchandising and maximizing product visibility. Coordinate with marketing teams to develop and implement promotional campaigns.

Work closely with supply chain and logistics teams to ensure optimal inventory levels. Address any supply issues promptly and efficiently to prevent stockouts.

Collaborate with internal departments such as marketing, supply chain, and finance to align on strategies and achieve common goals. Coordinate with external stakeholders, including customers and suppliers, to ensure seamless operations.

You will work with a friendly and supportive team in a dynamic FMCG environment. The role involves regular interactions with convenience store and petrol station partners, as well as internal departments.

We serve as the backbone of business operations across the Asia Pacific region, delivering essential functional services in Finance, IT, HR & Procurement. Our Finance scope spans Procure to Pay, Accounts Receivable, and Record to Report, supported by Process Innovation & Excellence, Risk & Control, and Service Management teams.

We are expanding further by integrating Human Resources into our service portfolio and building a Technology Excellence Centre to strengthen Digital Analytics capabilities.

Established in 2016 and based in Petaling Jaya, our center is dedicated to providing reliable, high-quality support to operating companies across the region every single day.