Mobile Performance Marketing Lead - User Acquisition

remote work; Petaling Jaya; Hybrid; MYR 60,000 - 120,000; Full time

Job summary

BJAK is a regional financial platform focused on helping people get more from their money. This role plans, manages and optimises paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other channels to drive profitability and scale.

You will analyse performance, run experiments on audiences and creatives, manage budgets based on CAC, ROAS and LTV, and collaborate with creative teams to test concepts using performance data.

Qualifications

• 5+ years in performance marketing or user acquisition, mobile focused.
• Experience managing paid campaigns across major platforms.
• Strong CAC/ROAS/LTV analytics and optimization skills.
• Experience with mobile measurement platforms like AppsFlyer or Adjust.
• Ability to analyze data and adjust budgets.

Responsibilities

• Plan, manage and optimise paid campaigns across Meta, Google, TikTok, AppLovin and other channels.
• Manage advertising budgets and allocate spend based on CAC, ROAS, LTV and payback period.
• Analyse campaign performance, funnels and cohorts to identify opportunities.
• Run experiments on audiences, bidding, landing pages and creatives.
• Collaborate with creative teams to test concepts and formats using performance data.
• Measure acquisition performance with attribution tools, cohort analysis and incrementality testing.

Skills

Performance marketing

Mobile focus

Paid campaigns management

Budget optimization

CAC/ROAS/LTV analysis

Tools

AppsFlyer

Adjust

Job description

BJAK is a regional financial platform focused on helping people get more from their money. This role plans, manages and optimises paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other channels to drive profitability and scale.

You will analyse performance, run experiments on audiences and creatives, manage budgets based on CAC, ROAS and LTV, and collaborate with creative teams to test concepts using performance data.