Senior Performance Marketing Lead

BID Operations; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

BID Operations in Kuala Lumpur is seeking two growth-focused performance marketers to drive user acquisition across APAC, MENA, EU and LATAM. You will own multi-channel campaigns with CAC/CPA targets and partner with cross-functional teams to optimize ROI.

The role requires a strong testing culture, budget discipline, and a proven track record of scaling campaigns across Meta, TikTok, Google, and programmatic platforms. Knowledge of Protect360 or fraud prevention is a plus.

Qualifications

• 4–7 years of experience in performance marketing across multiple digital channels.
• Strong foundation in social, search, DSPs, ad networks, and affiliates.

Responsibilities

• Plan, launch, and optimise user-acquisition campaigns across Meta, TikTok, Google, Apple Search Ads and programmatic DSPs.
• Develop bidding, targeting and audience strategies with first-party data where relevant.
• Set up tracking and attribution, monitor traffic quality, and reconcile results with Salesforce and other partners.
• Build performance reporting and share insights with stakeholders.
• Identify and onboard CPA partners, negotiate rates, and manage partner agreements.
• Collaborate with Creative, Product, Data, Finance and Legal teams to ensure compliant, measurable campaigns.

Skills

Performance marketing

Budget management

Channel optimization

Partnership negotiation

Job description

BID Operations in Kuala Lumpur is seeking two growth-focused performance marketers to drive user acquisition across APAC, MENA, EU and LATAM. You will own multi-channel campaigns with CAC/CPA targets and partner with cross-functional teams to optimize ROI.

The role requires a strong testing culture, budget discipline, and a proven track record of scaling campaigns across Meta, TikTok, Google, and programmatic platforms. Knowledge of Protect360 or fraud prevention is a plus.