Performance Marketing Lead (User Acquisition)

RemoteWork; Petaling Jaya; Hybrid; MYR 60,000 - 120,000; Full time

Job summary

BJAK is a regional financial platform focused on helping people get more from their money. This role plans, manages and optimises paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other channels to drive profitability and scale.

You will analyse performance, run experiments on audiences and creatives, manage budgets based on CAC, ROAS and LTV, and collaborate with creative teams to test concepts using performance data.

Qualifications

• 5+ years in performance marketing or user acquisition, mobile focused.
• Experience managing paid campaigns across major platforms.
• Strong CAC/ROAS/LTV analytics and optimization skills.
• Experience with mobile measurement platforms like AppsFlyer or Adjust.
• Ability to analyze data and adjust budgets.

Responsibilities

• Plan, manage and optimise paid campaigns across Meta, Google, TikTok, AppLovin and other channels.
• Manage advertising budgets and allocate spend based on CAC, ROAS, LTV and payback period.
• Analyse campaign performance, funnels and cohorts to identify opportunities.
• Run experiments on audiences, bidding, landing pages and creatives.
• Collaborate with creative teams to test concepts and formats using performance data.
• Measure acquisition performance with attribution tools, cohort analysis and incrementality testing.

Skills

Performance marketing

Mobile focus

Paid campaigns management

Budget optimization

CAC/ROAS/LTV analysis

Tools

AppsFlyer

Adjust

Job description

About the role

BJAK is a regional financial platform focused on helping people get more from their money. This role plans, manages and optimises paid user acquisition campaigns across multiple channels and markets, driving profitability and scale.

What you'll do

• Plan, manage and optimise paid campaigns across Meta, Google, TikTok, AppLovin and other channels
• Manage advertising budgets and allocate spend based on CAC, ROAS, LTV and payback period
• Analyse campaign performance, funnels and cohorts to identify opportunities
• Run experiments on audiences, bidding, landing pages and creatives
• Collaborate with creative teams to test concepts and formats using performance data
• Measure acquisition performance with attribution tools, cohort analysis and incrementality testing

What they're looking for

• 5+ years in performance marketing or user acquisition, mobile focused
• Hands-on experience managing paid campaigns across major platforms
• Experience handling substantial ad budgets while meeting CAC and profitability targets
• Strong understanding of CAC, ROAS, LTV, cohorts, attribution and payback
• Experience with mobile measurement platforms like AppsFlyer or Adjust
• Ability to analyse data, identify issues and adjust budgets accordingly

For applicants in Nigeria

• The listing states global eligibility and worldwide options; no specific country restrictions noted for Nigeria.
• Timezone expectations are not stated; confirm during interview.
• We cannot determine if the role is contractor or employee from the listing.
• Pay currency or range is not specified in the listing.
• Visa or work-authorization notes are not specified in the listing.