Marketing Specialist Proton e.MAS

Private Advertiser; Bandar Baru Bangi; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Exposure to EV market

Collaborative team

Health & wellness benefits

Career progression

Flexible working

Access to digital marketing tools

Job summary

Ingress Auto Sdn. Bhd. in Malaysia seeks a Marketing Specialist for Proton e.MAS to drive digital marketing and brand positioning for the EV platform from Bandar Baru Bangi. This role focuses on shaping messaging and accelerating awareness for Proton e.MAS.

You will lead SEM/SEO, paid campaigns, content creation, analytics, and cross‑functional collaboration to boost engagement and sales while working in a fast‑moving automotive tech environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing or related field.
• 3–5 years’ digital marketing experience with focus on search marketing and paid digital advertising.
• Proficiency in SEM, SEO and paid social advertising; strong analytical mindset.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for Proton e.MAS across search engines, social media, and other digital channels.
• Manage SEM and SEO initiatives to increase visibility, drive traffic, and improve conversions.
• Create, optimise and manage paid digital campaigns including Google Ads and social media ads.
• Conduct market research and competitive analysis for EV market opportunities and insights.
• Collaborate with creative teams to develop website copy, social posts, email campaigns, and multimedia materials.
• Monitor and report campaign performance using analytics tools; provide actionable insights.

Skills

Digital marketing

SEM

SEO

Paid social

Content creation

Analytics

English/Malay communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Facebook Business Manager

Job description

About us

Ingress Auto Sdn. Bhd. is a leading automotive company dedicated to delivering innovative solutions and exceptional customer experiences in the Malaysian automotive market. We are committed to advancing sustainable mobility through our Proton e.MAS brand, which represents excellence, reliability, and forward-thinking design. Our team is passionate about creating meaningful connections with customers and driving the automotive industry forward through strategic marketing and digital innovation.

About the role

We are seeking a talented Marketing Specialist for Proton e.MAS to join our dynamic marketing and communications team on a full-time basis in Bandar Baru Bangi, Selangor. This is a strategic position that plays a crucial role in promoting and positioning our Proton e.MAS electric vehicle to the market. You will be at the forefront of our digital marketing initiatives, leveraging search marketing, digital channels, and content strategies to drive brand awareness, customer engagement, and sales growth for this innovative vehicle platform. This role offers an excellent opportunity to shape the future of electric mobility messaging and establish Proton e.MAS as a market leader in the rapidly evolving EV segment.

What you’ll be doing

• Develop and execute comprehensive digital marketing strategies and campaigns for Proton e.MAS across search engines, social media platforms, and other digital channels
• Manage search engine marketing (SEM) and search engine optimisation (SEO) initiatives to increase online visibility, drive qualified traffic, and improve conversion rates
• Create, optimise, and manage paid digital advertising campaigns including Google Ads, social media advertising, and display marketing
• Conduct market research and competitive analysis to identify opportunities, industry trends, and consumer insights relevant to the EV market
• Collaborate with creative teams to develop compelling digital content, including website copy, social media posts, email campaigns, and multimedia materials
• Monitor, analyse, and report on marketing campaign performance using analytics tools; provide actionable insights and recommendations for continuous improvement
• Manage social media presence and community engagement for Proton e.MAS across multiple platforms
• Coordinate with internal teams including product, sales, and communications to ensure consistent messaging and campaign alignment
• Identify and evaluate emerging digital marketing technologies and platforms to enhance campaign effectiveness
• Support the development of marketing materials, promotional content, and customer-facing communications

What we’re looking for

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field
• Minimum of 3-5 years’ experience in digital marketing, with a strong focus on search marketing and paid digital advertising
• Demonstrated expertise in search engine marketing (SEM), search engine optimisation (SEO), and paid social media advertising
• Proficiency with digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Business Manager, and similar marketing technology platforms
• Strong understanding of digital consumer behaviour, market trends, and the automotive or technology sectors (experience with automotive or EV marketing is advantageous)
• Excellent analytical and data-driven mindset with the ability to interpret metrics, generate insights, and optimise campaigns for performance
• Outstanding written and verbal communication skills in English and Malay; multilingual abilities are a plus
• Creative thinking combined with strong project management capabilities and attention to detail
• Ability to work collaboratively in a fast-paced environment and manage multiple campaigns simultaneously
• Knowledge of digital marketing best practices, emerging technologies, and industry developments

What we offer

• Competitive salary package commensurate with experience and qualifications
• Opportunities for professional development and training in digital marketing and emerging technologies
• Exposure to innovative projects within the rapidly growing electric vehicle market
• Collaborative work environment with a talented and dynamic team
• Comprehensive benefits package including health and wellness programmes
• Career progression opportunities within a growing automotive organisation
• Flexible working arrangements to support work-life balance
• Access to the latest digital marketing tools and technologies