Marketing Campaigns & Content Lead

PROTON e.MAS Muar; Johor; On-site; MYR 33,000 - 67,000; Full time

Job summary

PROTON e.MAS Muar in Johor seeks a Marketing Executive to drive brand awareness and customer engagement. You will develop integrated campaigns across digital, social, and traditional channels, and collaborate with sales, product, and external vendors.

Ideal candidates hold a Diploma or Bachelor in Marketing/Communications/Business, with fresh graduates welcome and 1–3 years of relevant experience. Proficiency in English and Bahasa Malaysia is required, plus Canva or Adobe Creative Suite.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Business or related field.
• Fresh graduates are welcome to apply; 1–3 years experience encouraged.
• Strong knowledge of digital marketing platforms and analytics tools.
• Excellent English and Bahasa Malaysia communication skills.
• Proficiency in Microsoft Office and Canva or Adobe Creative Suite.
• Ability to manage multiple projects and meet deadlines.
• Analytical and data-driven decision-making.
• Creative thinking and willingness to learn new tools.

Responsibilities

• Develop and implement integrated marketing campaigns across channels.
• Create engaging content: copy, graphics, videos aligned with brand guidelines and campaign objectives.
• Manage social media accounts, content calendars, and engagement.
• Conduct market research and competitor analysis to identify trends.
• Coordinate with stakeholders and vendors for timely execution.
• Monitor campaign performance with KPIs and reporting tools.
• Support events, product launches and brand activations.
• Maintain marketing databases and CRM systems.
• Contribute to data-driven marketing strategy.

Skills

Digital marketing

Social media management

Marketing analytics

Content creation

Communication skills

Project management

Data-driven decisions

Education

Diploma/Bachelor in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

PROTON e.MAS Muar in Johor seeks a Marketing Executive to drive brand awareness and customer engagement. You will develop integrated campaigns across digital, social, and traditional channels, and collaborate with sales, product, and external vendors.

Ideal candidates hold a Diploma or Bachelor in Marketing/Communications/Business, with fresh graduates welcome and 1–3 years of relevant experience. Proficiency in English and Bahasa Malaysia is required, plus Canva or Adobe Creative Suite.