Marketing Specialist

Talent Recruit; Kuala Lumpur; On-site; MYR 48,000 - 78,000; Full time

Job summary

Talent Recruit is recruiting a Marketing Specialist for a multinational cloud business services company based in Kuala Lumpur to drive APAC region expansion. You will plan and execute campaigns, manage digital channels, and create marketing content to generate qualified leads.

You will coordinate events, monitor KPIs and ROI, and collaborate withSales, tech, and BD teams to meet business goals. Fluency in Mandarin and English and 2–3 years in B2B tech marketing are required.

Qualifications

• Plan, execute, and optimize marketing campaigns to generate qualified leads and build a sustainable pipeline.
• Manage digital marketing activities across paid and organic channels (Google Ads, LinkedIn, EDM, SEO/SEM, etc.).
• Develop and deliver marketing content (articles, landing pages, email campaigns, social media, sales presentations) tailored to business needs.
• Coordinate and execute online and offline marketing events, including webinars, workshops, roadshows, and partner activities.
• Monitor and analyse marketing KPIs, ROI, and engagement metrics to evaluate campaign performance and recommend improvements.
• Collaborate with sales, technical, and business teams to ensure marketing strategies support overall business objectives.
• Support other marketing and business development initiatives as directed by the Business Development Director.

Responsibilities

• Plan, execute, and optimize marketing campaigns for lead generation and pipeline growth.
• Manage digital channels including paid and organic activities.
• Create and tailor content for articles, landing pages, emails, social media, and presentations.
• Coordinate online and offline events such as webinars, workshops, roadshows, and partner activities.
• Track KPIs, ROI, and engagement; suggest improvements to campaigns.

Skills

Content creation

Digital marketing

Event coordination

Lead generation

B2B marketing

Education

Diploma or Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Canva

Mailchimp

Google Analytics

Social media platforms

Job description

We are representing a multinational cloud business services company, looking for Marketing Specialistwith direct experience in the cloud or SaaS
industry, to be based at Kuala Lumpur to serve the APAC region expansion.

Job Requirements:

• Plan, execute, and optimize marketing campaigns to generate qualified leads and build asustainable pipeline.
• Manage digital marketing activities across paid and organic channels (Google Ads,LinkedIn, EDM, SEO/SEM, etc.).
• Develop and deliver marketing content (articles, landing pages, email campaigns, socialmedia, sales presentations) tailored to business needs.
• Coordinate and execute online and offline marketing events, including webinars,workshops, roadshows, and partner activities.
• Monitor and analyse marketing KPIs, ROI, and engagement metrics to evaluate campaignperformance and recommend improvements.
• Collaborate with sales, technical, and business teams to ensure marketing strategiessupport overall business objectives.
• Support other marketing and business development initiatives as directed by the
  Business Development Director.
• Diploma or Bachelors degree in Marketing, Communications, Business, or a related field.
• 2-3 years of solid experience in B2B marketing. Experience in technology or IT services isa plus, but not mandatory.
• Demonstrable skills in content creation, digital marketing, and event coordination.
• A quick learner with a strong desire to master the cloud and technology landscape.
• Excellent written and verbal communication skills.
• Familiarity with marketing tools (e.g., "Canva, Mailchimp, Google Analytics, social mediaplatforms").
• Proactive, highly organized, and able to manage multiple tasks effectively.
• Fluency in both Mandarin and English is required to support regional campaigns.

Only candidates who are shortlisted will be notified.