Marketing Manager-Malaysia

帆软软件有限公司; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Job summary

帆软软件有限公司 is seeking a marketing professional in Kuala Lumpur to lead local demand generation, events, and partner marketing efforts. The role focuses on building localized campaigns and driving pipeline in a dynamic B2B software environment.

Applicants should have 3+ years in B2B marketing, strong English communication, and a proactive, ownership-driven mindset to turn ideas into tangible results in the Malaysian market.

Qualifications

• 3+ years of experience in B2B marketing, demand generation, field marketing, or partner marketing.
• Experience in enterprise software, SaaS, data & AI, or IT solutions is a plus.
• Strong understanding of the Malaysian market, with hands-on experience managing campaigns and events.
• Excellent English communication and stakeholder management skills. Mandarin proficiency is a plus.
• A proactive, hands-on mindset with the ability to take ownership and turn ideas into results.

Responsibilities

• Demand Generation – Plan and execute B2B campaigns, develop localized content, and drive qualified leads and pipeline growth.
• Events & Field Marketing – Own local events from strategy to execution, including industry seminars, partner events, exhibitions, and executive roundtables.
• Partnership Marketing – Build relationships with local technology partners, industry associations, and business communities to create joint marketing opportunities.

Skills

Demand generation

Field marketing

Partner marketing

Stakeholder management

Enterprise software

SaaS

English communication

Mandarin proficiency

Malaysian market knowledge

Proactive mindset

Job description

What you'll do:

• Demand Generation – Plan and execute B2B campaigns, develop localized content, and drive qualified leads and pipeline growth.
• Events & Field Marketing – Own local events from strategy to execution, including industry seminars, partner events, exhibitions, and executive roundtables.
• Partnership Marketing – Build relationships with local technology partners, industry associations, and business communities to create joint marketing opportunities.

What we're looking for:

• 3+ years of experience in B2B marketing, demand generation, field marketing, or partner marketing.
• Experience in enterprise software, SaaS, data & AI, or IT solutions is a plus.
• Strong understanding of the Malaysian market, with hands-on experience managing campaigns and events.
• Excellent English communication and stakeholder management skills. Mandarin proficiency is a plus.
• A proactive, hands-on mindset with the ability to take ownership and turn ideas into results.