Marketing Senior Executive / Assistant Manager

SHAKE SHACK MALAYSIA SDN. BHD.; Kuala Lumpur; Vor Ort; MYR 60.000 - 90.000; Vollzeit

Zusammenfassung

Shake Shack Malaysia is seeking a Marketing and CRM Specialist to drive product planning, CRM campaigns, and delivery marketing from concept to launch across multiple channels.

The role involves planning promotional calendars, analyzing sales data, coordinating with Product, Operations and Design teams, and developing targeted offers to boost customer frequency and retention. A Bachelor’s degree and 3+ years in relevant sectors are required, with strong Excel/PowerPoint skills.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Minimum 3 years of relevant experience.
• Experience in F&B, FMCG, retail, e-commerce, or consumer brands is an advantage.
• Strong interest in product planning, CRM, promotions, delivery marketing, and sales analysis.
• Good numerical and analytical skills with strong proficiency in Excel and PowerPoint.
• Able to understand sales data and turn insights into practical marketing actions.
• Strong planning, coordination, and project management skills.
• Good communication and presentation skills in English.
• Commercially minded, proactive, detail-oriented, and highly organized.

Aufgaben

• Support new product and LTO planning, from idea to launch.
• Conduct competitor and market research to identify product, pricing, and consumer trends.
• Support product positioning, pricing, launch plans, and promotional mechanics.
• Monitor product performance after launch and identify opportunities for improvement.
• Coordinate with Product, Operations, and Design teams for smooth product launches.
• Plan and execute CRM campaigns, promotions, vouchers, and customer engagement activities.
• Support customer segmentation and develop targeted offers based on customer behavior.
• Plan promotional calendars based on business priorities and sales opportunities.
• Develop initiatives to improve customer frequency, retention, and re-engagement.
• Track redemption, transactions, sales uplift, and overall campaign effectiveness.
• Plan and execute delivery promotions and campaigns across delivery platforms.
• Develop promotional mechanics to drive delivery sales, transactions, and customer acquisition.
• Monitor delivery channel performance and identify opportunities for growth.
• Coordinate product launches, promotions, and marketing visibility across delivery channels.
• Analyze sales performance by product, outlet, channel, promotion, and period.
• Monitor key performance indicators and identify sales trends and opportunities.
• Evaluate product launches and promotions based on sales uplift, product mix, redemption, and ROI.
• Prepare regular sales and marketing performance reports.
• Translate data into actionable recommendations for future products and campaigns.
• Prepare campaign briefs, marketing calendars, presentations, and post-campaign reviews.
• Coordinate marketing communication across in-store, digital, social media, CRM, app, and delivery channels.
• Work closely with internal teams to ensure projects are delivered accurately and on schedule.
• Manage multiple projects and follow up closely on timelines and deliverables.

Kenntnisse

Excel

PowerPoint

Project management

Analytical skills

Ausbildung

Bachelor’s Degree in Marketing, Business, Communications, or a related discipline

Jobbeschreibung

This role involves supporting product and menu planning from concept to launch, planning and executing CRM campaigns and promotions, managing delivery platform marketing initiatives, analyzing sales performance, and coordinating marketing campaigns and projects across multiple channels.

Key Responsibilities

Support new product and LTO planning, from initial idea to launch.

Conduct competitor and market research to identify product, pricing, and consumer trends.

Support product positioning, pricing, launch plans, and promotional mechanics.

Monitor product performance after launch and identify opportunities for improvement.

Coordinate with Product, Operations, and Design teams for smooth product launches.

2. CRM & Promotion Planning

Plan and execute CRM campaigns, promotions, vouchers, and customer engagement activities.

Support customer segmentation and develop targeted offers based on customer behavior.

Plan promotional calendars based on business priorities and sales opportunities.

Develop initiatives to improve customer frequency, retention, and re-engagement.

Track redemption, transactions, sales uplift, and overall campaign effectiveness.

3. Delivery Platform Marketing

Plan and execute delivery promotions and campaigns across delivery platforms.

Develop promotional mechanics to drive delivery sales, transactions, and customer acquisition.

Monitor delivery channel performance and identify opportunities for growth.

Coordinate product launches, promotions, and marketing visibility across delivery channels.

Analyze sales performance by product, outlet, channel, promotion, and period.

Monitor key performance indicators and identify sales trends and opportunities.

Evaluate product launches and promotions based on sales uplift, product mix, redemption, and ROI.

Prepare regular sales and marketing performance reports.

Translate data into actionable recommendations for future products and campaigns.

5. Marketing Campaign & Project Coordination

Support the planning and execution of brand campaigns, product launches, and marketing initiatives.

Prepare campaign briefs, marketing calendars, presentations, and post-campaign reviews.

Coordinate marketing communication across in-store, digital, social media, CRM, app, and delivery channels.

Work closely with internal teams to ensure projects are delivered accurately and on schedule.

Manage multiple projects and follow up closely on timelines and deliverables.

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.

Minimum 3 years of relevant experience

Experience in F&B, FMCG, retail, e-commerce, or consumer brands is an advantage.

Strong interest in product planning, CRM, promotions, delivery marketing, and sales analysis.

Good numerical and analytical skills with strong proficiency in Excel and PowerPoint.

Able to understand sales data and turn insights into practical marketing actions.

Strong planning, coordination, and project management skills.

Good communication and presentation skills in English.

Commercially minded, proactive, detail-oriented, and highly organized.

Company Overview

Shake Shack is a modern day \"roadside\" burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 180 locations in 26 U.S. States and the District of Columbia, including more than 70 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

Shake Shack is a modern day \"roadside\" burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good®, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 180 locations in 26 U.S. States and the District of Columbia, including more than 70 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.