Assistant Activation & Brand Manager (Contract-based)

6239 Magnum ICC MY Sdn.Bhd.; Malaysia; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible working

Health & wellbeing support

Time off to recharge

Learning & development opportunities

Job summary

Magnum Ice Cream Company is seeking a dynamic Brand & Marketing Lead to drive new product development, pricing strategy, and end-to-end brand campaigns in a fast-moving consumer goods environment. You will manage budgets, lead agency relations, and coordinate cross-functional teams to deliver impactful activations in the local market.

You will own project timelines, ROI tracking, and sponsorships, ensuring smooth execution, on-time payments, and strong brand performance across channels.

Qualifications

• Experience in brand, product management or marketing.
• Strong marketing fundamentals.
• Project management and coordination skills.
• Thinks end-to-end and takes ownership of results.

Responsibilities

• New Product Development Lead in innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget
• Analyze market, consumer, and competitive information in setting new product pricing and launches
• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities
• Manage the assigned new product projects launch assessment and deployment in the local market, including P&L, pricing, place and positioning
• Brand Campaign Execution
• Receiving and understanding campaign brief from requestor (Marketing team), and briefing to agencies and/or suppliers
• Understanding brand objectives and identifying opportunities to build strong branding and engagement through activation
• Understanding and evaluate current market trends to develop opportunities for improvement
• Managing instore execution and out of store activities
• Ensuring smooth execution and handle issues swiftly
• Agency and Supplier Management
• Working closely with agencies and supplier on activation plans to achieve campaign objectives along with requestor and sales team.
• Leading in discussion between requestors and agencies in meetings
• Building and maintaining good working relationship with agencies to drive performance.
• Negotiate contracts with vendors and suppliers
• Tracking and Evaluation
• Developing and maintaining project deliverables including program summary, budgets, and timelines - and confirm all projects are completed according to schedule and within budget
• Managing, tracking and maximizing ROI (Return on Investment) and KPI
• Analyzing sales reports and post-mortem reports for future improvements
• Purchase Order (PO) and OPSO
• Raise PO and OPSO request in system and tracking
• Invoice and payment system management – vendor account management, queries handling, invoices and payment tracking and spending process for goods/services received.
• Analyze the spent by portfolios and product categories/brands and recommend the opportunities for improvement.
• Ensure on-time payment to adhere to our payment policy as trustworthy business partners to our external partners.
• Sponsorship
• Work closely with brand managers to analyze and support on sponsorship request.
• Work with agencies and brand managers on inventory management.

Skills

Brand management

Product management

Marketing leadership

Project coordination

Budget management

Job description

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

This role will focus on new product development, brand campaign execution, agency and supplier management, tracking and evaluation, purchase orders an OPSO ownership, and sponsorships.

What you'll be responsible for

• New Product Development Lead in innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget
• Analyze market, consumer, and competitive information in setting new product pricing and launches
• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities
• Manage the assigned new product projects launch assessment and deployment in the local market, including P&L, pricing, place and positioning
• Brand Campaign Execution

Brand Campaign Execution

• Receiving and understanding campaign brief from requestor (Marketing team), and briefing to agencies and/or suppliers
• Understanding brand objectives and identifying opportunities to build strong branding and engagement through activation
• Understanding and evaluate current market trends to develop opportunities for improvement
• Managing instore execution and out of store activities
• Ensuring smooth execution and handle issues swiftly

Agency and Supplier Management

• Working closely with agencies and supplier on activation plans to achieve campaign objectives along with requestor and sales team.
• Leading in discussion between requestors and agencies in meetings
• Building and maintaining good working relationship with agencies to drive performance.
• Negotiate contracts with vendors and suppliers

Tracking and Evaluation

• Developing and maintaining project deliverables including program summary, budgets, and timelines - and confirm all projects are completed according to schedule and within budget
• Managing, tracking and maximizing ROI (Return on Investment) and KPI
• Analyzing sales reports and post-mortem reports for future improvements

Purchase Order (PO) and OPSO

• Raise PO and OPSO request in system and tracking
• Invoice and payment system management – vendor account management, queries handling, invoices and payment tracking and spending process for goods/services received.
• Analyze the spent by portfolios and product categories/brands and recommend the opportunities for improvement.
• Ensure on-time payment to adhere to our payment policy as trustworthy business partners to our external partners.

Sponsorship

• Work closely with brand managers to analyze and support on sponsorship request.
• Work with agencies and brand managers on inventory management.

We're looking for someone who Has experience in brand, product management or marketing, and can operate confidently in the fast-moving consumer goods industry

Brings strong skills in marketing fundamentals

Brings project management and coordination skills

Thinks end-to-end and takes ownerships for results

Is comfortable working in a fast-moving, evolving organisation

Values collaboration, clarity and low-ego ways of working

Is amenable for a contract-based employment of 1 year, starting January 2027

What you'll get

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

Roles with real accountability and visible impact Free to move fast, experiment and challenge how things are done Continuous learning and development as the business grows Reward linked to performance and contribution. Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.