Marketing Executive

SHAKE SHACK MALAYSIA SDN. BHD.; Kuala Lumpur; On-site; MYR 56,000 - 89,000; Full time

Job summary

Shake Shack Malaysia Sdn. Bhd. is seeking a Marketing Executive to support product and menu planning from concept to launch, and to plan and execute CRM campaigns, promotions, and delivery platform marketing.

The role involves analyzing sales performance, coordinating with Product, Operations, and Design teams, and driving marketing initiatives across channels. The ideal candidate has 1–3 years of relevant experience, a Bachelor’s degree in Marketing or related field, and strong Excel/PowerPoint

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.
• 1–3 years of relevant experience.
• Experience in F&B, FMCG, retail, e-commerce, or consumer brands is an advantage.
• Strong interest in product planning, CRM, promotions, delivery marketing, and sales analysis.
• Good numerical and analytical skills with strong proficiency in Excel and PowerPoint.
• Able to understand sales data and turn insights into practical marketing actions.
• Strong planning, coordination, and project management skills.
• Good communication and presentation skills in English.

Responsibilities

• Support product and LTO planning from initial idea to launch.
• Conduct competitor and market research to identify product, pricing, and consumer trends.
• Support product positioning, pricing, launch plans, and promotional mechanics.
• Monitor product performance after launch and identify opportunities for improvement.
• Coordinate with Product, Operations, and Design teams for smooth product launches.
• Plan and execute CRM campaigns, promotions, vouchers, and customer engagement activities.
• Support customer segmentation and develop targeted offers based on customer behavior.
• Plan promotional calendars based on business priorities and sales opportunities.
• Develop initiatives to improve customer frequency, retention, and re-engagement.
• Track redemption, transactions, sales uplift, and overall campaign effectiveness.
• Plan and execute delivery promotions and campaigns across delivery platforms.
• Develop promotional mechanics to drive delivery sales, transactions, and customer acquisition.
• Monitor delivery channel performance and identify opportunities for growth.
• Coordinate product launches, promotions, and marketing visibility across delivery channels.
• Analyze sales performance by product, outlet, channel, promotion, and period.
• Monitor KPIs and identify sales trends and opportunities.
• Evaluate product launches and promotions based on sales uplift, product mix, redemption, and ROI.
• Prepare regular sales and marketing performance reports.
• Translate data into actionable recommendations for future products and campaigns.
• Support the planning and execution of brand campaigns, product launches, and marketing initiatives.
• Prepare campaign briefs, marketing calendars, presentations, and post-campaign reviews.
• Coordinate marketing communication across in-store, digital, social media, CRM, app, and delivery channels.
• Work closely with internal teams to ensure projects are delivered accurately and on schedule.
• Manage multiple projects and follow up closely on timelines and deliverables.

Skills

Planning

Coordination

Project management

Communication

English proficiency

Analytical skills

Excel

PowerPoint

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Excel

PowerPoint

Job description

This Marketing Executive role involves supporting product and menu planning from concept to launch, planning and executing CRM campaigns and promotions, managing delivery platform marketing initiatives, analyzing sales performance, and coordinating marketing campaigns and projects across multiple channels.

Key Responsibilities

Support new product and LTO planning, from initial idea to launch.

Conduct competitor and market research to identify product, pricing, and consumer trends.

Support product positioning, pricing, launch plans, and promotional mechanics.

Monitor product performance after launch and identify opportunities for improvement.

Coordinate with Product, Operations, and Design teams for smooth product launches.

2. CRM & Promotion Planning

Plan and execute CRM campaigns, promotions, vouchers, and customer engagement activities.

Support customer segmentation and develop targeted offers based on customer behavior.

Plan promotional calendars based on business priorities and sales opportunities.

Develop initiatives to improve customer frequency, retention, and re-engagement.

Track redemption, transactions, sales uplift, and overall campaign effectiveness.

3. Delivery Platform Marketing

Plan and execute delivery promotions and campaigns across delivery platforms.

Develop promotional mechanics to drive delivery sales, transactions, and customer acquisition.

Monitor delivery channel performance and identify opportunities for growth.

Coordinate product launches, promotions, and marketing visibility across delivery channels.

Analyze sales performance by product, outlet, channel, promotion, and period.

Monitor key performance indicators and identify sales trends and opportunities.

Evaluate product launches and promotions based on sales uplift, product mix, redemption, and ROI.

Prepare regular sales and marketing performance reports.

Translate data into actionable recommendations for future products and campaigns.

5. Marketing Campaign & Project Coordination

Support the planning and execution of brand campaigns, product launches, and marketing initiatives.

Prepare campaign briefs, marketing calendars, presentations, and post-campaign reviews.

Coordinate marketing communication across in-store, digital, social media, CRM, app, and delivery channels.

Work closely with internal teams to ensure projects are delivered accurately and on schedule.

Manage multiple projects and follow up closely on timelines and deliverables.

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or a related discipline.

1–3 years of relevant experience

Experience in F&B, FMCG, retail, e-commerce, or consumer brands is an advantage.

Strong interest in product planning, CRM, promotions, delivery marketing, and sales analysis.

Good numerical and analytical skills with strong proficiency in Excel and PowerPoint.

Able to understand sales data and turn insights into practical marketing actions.

Strong planning, coordination, and project management skills.

Good communication and presentation skills in English.

Commercially minded, proactive, detail-oriented, and highly organized.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• Which of the following Adobe products are you experienced with?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How would you rate your English language skills?

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 180 locations in 26 U.S. States and the District of Columbia, including more than 70 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers, chicken sandwiches and flat-top Vienna beef dogs (no hormones or antibiotics – ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. Shake Shack’s mission is to Stand for Something Good, from its premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 180 locations in 26 U.S. States and the District of Columbia, including more than 70 international locations across London, Hong Kong, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

What can I earn as a Marketing Executive