MARKETING OFFICER – GRADE N9 /N10

Penang Hill Corporation; Penang; Sur place; MYR 70 000 - 110 000; Plein temps

Résumé du poste

Penang Hill Corporation invites a senior marketing professional to lead and manage projects that promote Penang Hill as the premier hill resort in Malaysia. You will build brand image locally and internationally, drive campaigns, events, and media outreach while engaging tourism agencies and stakeholders.

The role requires a strong track record in marketing strategy, social media management and customer-focused KPIs, with flexibility to work weekends and on-site responsibilities in Penang.

Qualifications

• Bachelor degree or professional qualification in Marketing or related field.
• 8+ years of relevant marketing experience for Grade N10; 3–5 years for Grade N9.
• Experience in tourism or hospitality marketing or sales is advantageous.
• Excellent communication and writing skills in English and Bahasa Malaysia.

Responsabilités

• Develop, lead and manage marketing projects to promote Penang Hill as the hill resort of choice in Malaysia and to establish brand image.
• Drive marketing events and projects.
• Develop insights on customer segments and stakeholders to meet PHC objectives.
• Create innovative marketing strategies, including media outreach and social media content.
• Build relationships with tourism agencies and PHC stakeholders.
• Develop KPIs and service standards, focusing on response quality and customer satisfaction.
• Challenge processes and drive service improvements.
• Communicate with internal and external stakeholders to achieve business targets.
• Create website and social content and infographics for PHC.
• Ensure activities meet budget, quality and KPI targets; benchmark against leading resorts.
• Any other task or project assigned by Manager.

Connaissances

Marketing strategy

Project management

Stakeholder management

Social media

Communication skills

English proficiency

Bahasa Malaysia

Formation

Bachelor degree

Description du poste

• SERVICE GROUP : MANAGEMENT AND PROFESSIONAL
  
• POSITION GRADE : GRADE N9/N10
• POSITION TYPE : CONTRACT (Renewable)
• SALARY SCHEME : Based on salary scheme for the Grade N9/N10

WORK DESCRIPTION:

• Develop, lead and manage marketing projects to promote Penang Hill as the hill resort of choice in Malaysia and to establish brand image of Penang Hill Corporation (PHC) in local and international markets;
• Drive marketing events and projects;
• Develop strong/in-depth analysis and understanding of customer segments, tourism players and stakeholders to achieve PHC mission and key objectives;
• Develop and implement innovative, growth focused marketing strategies, including media outreach, social media content and identify new market segments;
• Build strong relationship with all tourism related agencies and drive effective working relationship with PHC;
• Develop standards and KPI Matrix that include quality of response, response time, customer service improvement, operational efficiency and customer satisfaction;
• Constructively challenge processes and be innovative to bring about service improvements;
• Ensure good relations and regularly communicate with all major stakeholders (internal and external) to achieve business objectives;
• Research and develop content for company's website, social media and infographics;
• Ensure that all marketing activities meet or improve on budget, cost, service quality and meet Key Performance Indicators (KPIs) targets and regularly benchmark against other local and international top hill resorts; and
• Any other task or project assigned by the Manager and/ or Management.

REQUIREMENTS:

• Malaysian Citizen, 25 years old and above;
• Minimum 8 years of relevant experience for Grade N10 & Minimum 3 to 5 years of relevant experience for Grade N9;
• Minimum Bachelor Degree or professional qualification in Marketing, Business Studies or any other related discipline. Higher qualification will be an advantage;
• Minimum 3 to 5 years of relevant working experience in a tourism or hospitality related establishment; experience in sales or marketing position will be an added advantage;
• Demonstrated knowledge of marketing related job scope and business best practices with proven experience;
• Track record of driving and managing marketing projects and events with good understanding of the domestic and regional business environment, particularly the tourism industry;
• Excellent communication and writing skills in English and Bahasa Malaysia is a must; additional language skills would be added advantage to build relationship with regional and international players;
• Strong experience in handling social media, eg. Facebook, X, YouTube, Instagram;
• Good project management skill and highly independent; strong teamwork and resourceful in problem solving;
• Motivated, disciplined and self-driven individual with a strong commitment to integrity, professionalism, quality of execution, teamwork with good presentation skills and strong people management skills;
• Confident, dynamic personality and willingness to take challenges; be prepared to work outdoor / on-site;
• Must be flexible and occasionally to work on weekends and public holidays.

*Only Shortlisted Candidate will be contacted