MARCOM EXECUTIVE

Magma Hospitality Management Sdn Bhd; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Job summary

Magma Hospitality Management Sdn Bhd in Kuala Lumpur seeks a proactive Marketing Communications professional to develop and execute branding, content, and campaigns across digital and offline channels. You will manage social media, coordinate content, and ensure brand consistency while collaborating with Sales, Revenue, F&B, and Events to drive engagement and bookings.

The role requires strong writing, creativity, and organizational skills, with a willingness to work in a fast-paced hotel

Qualifications

• Diploma/Degree in Hospitality, Business, Marketing, Communications, Public Relations, or related field.
• Good written and verbal communication in English and Bahasa Malaysia.
• Basic knowledge of Microsoft Office and digital content creation.

Responsibilities

• Develop and execute engaging marketing communications across social media, website, email, digital and offline channels.
• Manage hotel social media platforms (Instagram, Facebook, TikTok, etc.).
• Create compelling content including captions, graphics, photography, short-form videos, and assets.
• Maintain content calendars and campaigns; coordinate marketing collaterals across channels.
• Oversee OTA platforms and monitor guest reviews to improve engagement and reputation.
• Plan and execute integrated campaigns, promotions, PR and partnerships across departments.

Skills

Content creation

Social media management

Brand awareness

Organization

Team collaboration

Communication

Education

Bachelor's or Diploma in Hospitality/Marketing/PR

Tools

Canva

Adobe Creative Suite

MS Office

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Magma Hospitality Management Sdn Bhd – Kuala Lumpur, Kuala Lumpur

1. Marketing Communications, Content & Brand Management

Develop and execute engaging marketing communications across social media, website, email, digital platforms, and offline channels.

Manage the hotel's social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.

Create compelling content including captions, graphics, photography, short-form videos, promotional materials, and campaign assets.

Develop and maintain content calendars to ensure consistent and timely communication.

Coordinate the development of marketing collaterals including flyers, posters, e-banners, brochures, advertisements, signage, and promotional materials.

Ensure all communications consistently follow the hotel's brand identity, visual standards, tone of voice, and positioning.

Monitor digital trends, competitor activities, and consumer behaviour to identify opportunities for stronger brand engagement.

Track content and social media performance and provide recommendations for improvement.

Manage and regularly update hotel website content, including promotions, packages, events, announcements, dining offers, visuals, and other relevant information.

Ensure website content is accurate, engaging, current, and aligned with the hotel's brand and marketing objectives.

Assist in managing OTA platforms such as Agoda, Booking.com, Expedia, Trip.com, and other relevant online channels.

Ensure hotel information, promotional content, descriptions, visuals, and offerings are accurate and consistent across digital platforms.

Monitor guest reviews across Google, OTAs, TripAdvisor, social media, and other relevant platforms.

Coordinate timely and professional responses to guest reviews and feedback.

Analyze guest sentiment and recurring feedback to identify opportunities for service improvement and reputation management.

Monitor website and online platform performance and prepare relevant reports.

3. Campaigns, Promotions, PR & Partnerships

Assist in planning and executing integrated marketing campaigns, promotional activities, festive campaigns, hotel packages, and special events.

Coordinate with Sales, Revenue, Food & Beverage, Rooms, Operations, and other departments to ensure effective campaign execution.

Develop campaign communication materials, timelines, content, and supporting assets.

Support public relations activities including press releases, media communications, hotel announcements, and publicity initiatives.

Coordinate media visits, journalist engagements, photo shoots, influencer stays, and strategic collaborations.

Identify and coordinate partnerships with relevant influencers, KOLs, content creators, media, and lifestyle partners.

Monitor campaign, PR, and partnership performance through relevant engagement and commercial metrics.

Prepare post-campaign reports and recommendations to improve future marketing initiatives.

4. Email Marketing & Guest Engagement

Assist in developing and executing email marketing campaigns, newsletters, promotional emails, and guest communications.

Create engaging subject lines, content, visuals, and calls-to-action that support engagement and conversion.

Maintain and update marketing databases and email lists.

Segment databases based on guest profiles, interests, preferences, and campaign objectives.

Monitor email campaign performance, including open rates, click-through rates, engagement, and conversions where measurable.

Develop communications that support guest retention, repeat visits, direct engagement, and brand loyalty.

Coordinate with internal departments to ensure guest-facing communications are accurate and aligned with current promotions and offerings.

Use guest insights and campaign data to improve future communications and marketing activities.

5. Events, Activations, Administration & Performance Reporting

Assist in planning, coordinating, and executing on-site marketing activations, festive events, launches, promotional activities, and guest engagement initiatives.

Liaise with internal departments, vendors, agencies, suppliers, and external partners to ensure smooth event execution.

Ensure event branding, messaging, collateral, signage, and guest communications are aligned with the hotel's brand and marketing objectives.

Provide on-ground marketing support during events and activations.

Maintain marketing files, databases, campaign records, media contacts, influencer information, and digital assets.

Assist in tracking marketing expenses, invoices, quotations, purchase orders, and campaign budgets.

Prepare monthly marketing reports, campaign performance reports, social media reports, and management updates.

Monitor key marketing KPIs and provide actionable insights and recommendations.

Ensure all marketing activities are delivered accurately, professionally, and within agreed timelines.

Requirements

Currently pursuing or recently completed a Diploma/Degree in Hospitality, Business, Marketing, Communications, Public Relations, or a related field.

Good written and verbal communication skills in English and Bahasa Malaysia.

Basic knowledge of Microsoft Office applications.

Basic knowledge of social media platforms and digital content creation.

Basic design skills using Canva, Adobe Creative Suite, or similar tools are an advantage.

Basic photography, videography, or video editing skills are an advantage.

Good organizational and coordination skills.

Strong attention to detail and creativity.

Willing to learn and take on new responsibilities.

Proactive, responsible, and results-oriented.

Able to work independently as well as in a team.

Comfortable working in a fast-paced hotel environment.

Willing to support events and marketing activities outside regular working hours when required.