Regional Head - Marketing Communications

Private Advertiser; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Private Advertiser seeks a Regional Head of Marketing Communications to lead strategy across Malaysia and Singapore, strengthening brand equity and driving business growth.

You will oversee integrated campaigns across brand communications, PR, partnerships, social media, CRM, content, creative, retail marketing and consumer engagement, while guiding cross-functional teams to deliver measurable results and ROI.

Qualifications

• Degree in Marketing, Communications, Business or related discipline; MBA is an advantage.
• Strong experience in integrated marketing, CRM, PR, social media and consumer engagement.
• 10 years of experience in marketing communications, preferably in retail, lifestyle, or FMCG sectors.

Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with business objectives.
• Lead brand communications, PR, partnerships, social media, CRM, content, creative, retail marketing and consumer engagement initiatives.
• Develop and oversee integrated campaigns from strategy and creative development through to execution and evaluation.
• Drive brand awareness, consumer engagement, traffic and commercial performance through effective marketing programmes.
• Manage media relations, influencers, strategic partnerships, events and brand activations.
• Oversee social media strategy, content development and performance for all brands.
• Leverage consumer insights, market trends and data to inform marketing strategies and optimise campaigns.
• Manage marketing budgets, agencies, vendors, landlords and external partners to ensure effective delivery and ROI.
• Work closely with senior management and cross-functional teams including Retail, E-Commerce, IT and Operations.
• Lead, mentor and develop the Marketing Communications team, fostering a collaborative and high-performing culture.

Skills

Integrated marketing

CRM

PR

Social media

Consumer engagement

Leadership

Education

Degree in Marketing/Communications/Business

MBA (advantage)

Job description

Regional Head - Marketing Communications

Lead and drive the overall Marketing Communications strategy to strengthen brand equity, engage consumers and support business growth across all key channels across Malaysia and Singapore markets.

KEY RESPONSIBILITIES:

Develop and execute integrated marketing and communications strategies aligned with business objectives

Lead brand communications, PR, partnerships, social media, CRM, content, creative, retail marketing and consumer engagement initiatives

Develop and oversee integrated campaigns from strategy and creative development through to execution and evaluation

Drive brand awareness, consumer engagement, traffic and commercial performance through effective marketing programmes

Manage media relations, influencers, strategic partnerships, events and brand activations

Oversee social media strategy, content development and performance for all brands

Leverage consumer insights, market trends and data to inform marketing strategies and optimise campaigns

Manage marketing budgets, agencies, vendors, landlords and external partners to ensure effective delivery and ROI

Work closely with senior management and cross-functional teams including Retail, E-Commerce, IT and Operations

Lead, mentor and develop the Marketing Communications team, fostering a collaborative and high-performing culture

REQUIREMENTS:

Degree in Marketing, Communications, Business or related discipline; MBA is an advantage

Strong experience in integrated marketing, CRM, PR, social media and consumer engagement

10 years of experience in marketing communications, preferably in retail, lifestyle, or FMCG sectors

Strong strategic, creative and commercial mindset with proven leadership and stakeholder management skills

Able to operate at both strategic and hands-on executional levels