Global Launch Marketing Manager — Singapore

Maker Lab; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Maker Lab in Malaysia seeks a senior marketing leader to drive end-to-end consumer and retail campaigns for a world-leading technology brand in the Singapore market. You’ll collaborate with the Singapore marketing lead, partners, and distributors to launch products and campaigns that resonate locally.

You’ll oversee localization of brand assets, asset requirements, and launch readiness, coordinate with internal teams and agencies, and ensure compliant execution across online and in-store

Qualifications

• BA/BS degree preferred and 8+ years in consumer/retail marketing or omnichannel marketing.
• Proven ability to develop marketing strategies and analyse market insights.
• Experience launching products and managing campaigns across channels.

Responsibilities

• Collaborate with Singapore marketing lead to address retail and carrier partner challenges.
• Localise launch and campaign assets with internal teams and agencies.
• Coordinate asset requirements for effective launches, including brand/local assets.
• Serve as key contact for stakeholders, track launch workstreams, ensure coordination.
• Ensure product launch readiness for third-party retail and client partners.
• Plan and execute merchandising assets for in-store and online touchpoints.
• Communicate brand guidelines to external partners and obtain approvals.
• Define guidelines for online/offline marketing in Singapore with regional/global teams.
• Represent users and retailers in Singapore and showcase digital retail innovations.

Skills

Marketing leadership

Retail marketing

Omnichannel strategy

Stakeholder management

Campaign execution

Education

BA/BS degree preferred

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