Marketing Manager - Digital Growth & Activation

Cosway (M) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

Cosway (M) Sdn. Bhd. is seeking a Content Head to lead digital campaigns, content creation and marketing activation in Malaysia.

You will manage multimedia production, social content teams and ensure campaigns align with brand messaging while coordinating with Ecommerce and Business Development for conversion goals. The role requires strategic oversight of content calendars, audience targeting and performance reporting, with a focus on driving qualified traffic, enquiries and repeat engagement

Qualifications

• Relevant qualification or equivalent experience in digital marketing, marketing or communications.
• Demonstrated digital campaign and content strategy experience, with the capability to supervise activation planning and lead production and execution personnel.
• Ability to interpret campaign data, brief specialists and connect customer actions to commercial objectives.
• Working knowledge of EDM platforms, audience segmentation and customer journeys; deeper marketing automation experience is an advantage.
• Strong project management, communication and stakeholder coordination skills, with the ability to manage multiple priorities and meet deadlines.
• Proactive, analytical and results-oriented, with the ability to work collaboratively across functions in a fast-paced environment.

Responsibilities

• Lead digital campaigns, content, customer communications and marketing activation to generate qualified traffic and enquiries.
• Act as the functional Content Head, managing multimedia production, marketing activation and assigned social media/content personnel.
• Set integrated priorities and supervise activation delivery while coordinating conversion with E-commerce and Business Development (BD).
• Own the content calendar, campaign messages, social channel direction and publishing standards.
• Oversee EDM communication calendars, audience briefs, messaging and reporting; coordinate data use with responsible teams.

Skills

Digital marketing

Content strategy

Campaign analysis

Project management

Education

Digital marketing qualification or equivalent

Tools

EDM platforms

Job description

Lead digital campaigns, content, customer communications and marketing activation to generate qualified traffic and enquiries, support purchase and repeat engagement, and improve campaign effectiveness. Act as the functional Content Head, managing multimedia production, marketing activation and assigned social media/content personnel. Set integrated priorities and supervise activation delivery while coordinating conversion with E-commerce and Business Development (BD).

Key Responsibilities

1. Digital Campaign Strategy and Performance

Develop digital campaign plans covering objectives, audiences, channels, budgets, tracking and calls to action, aligned with approved category and commercial priorities.

Lead paid social planning, testing and optimisation with capable internal personnel or approved specialist support; monitor and report qualified traffic, enquiries and attributable outcomes.

Review campaign results with relevant conversion owners, identify barriers and assign corrective actions without duplicating sales attribution.

Monitor campaign expenditure and performance against agreed objectives, recommending improvements to enhance campaign effectiveness and return on investment.

2. Content Strategy and Social Communications

Own the content calendar, campaign messages, social channel direction and publishing standards.

Brief content and creative teams on customer needs, approved product benefits, offers and channel requirements; consolidate feedback and obtain relevant clearance.

Oversee community engagement and route purchase, recruitment and service enquiries to designated follow-up owners through approved processes.

Ensure content and customer communications are accurate, consistent and aligned with approved brand and product messaging.

3. Multimedia and Activation Team Leadership

Manage multimedia production, marketing activation and assigned content/social media personnel; set priorities, responsibilities and delivery milestones.

Approve scripts, storyboards and content against agreed briefs; coordinate production schedules, filming, photography, editing and technical quality through the multimedia production team.

Guide activation planning, review readiness and resolve cross-functional dependencies while ensuring approved activities are executed according to plan.

Monitor project timelines and deliverables to ensure the timely completion of content production and marketing activities.

4. CRM Communications and Digital Projects

Own the EDM communication calendar, audience briefs, messaging, campaign review and phased welcome, repeat-purchase or reactivation journeys.

Assign a trained platform operator or approved specialist for setup, testing, scheduling and reporting; coordinate authorised data use and suppression requirements with the responsible teams.

Oversee EDM platform improvements and define requirements for IT/vendor support rather than personally owning integrations or advanced CRM architecture.

Monitor email marketing performance, including click-through rates, conversions and reactivation response, and recommend improvements to strengthen customer engagement.

5. Activation Planning and Commercial Coordination

Own the integrated activation calendar and direct the marketing activation team on audiences, objectives, customer journeys and intended commercial outcomes.

Review activation proposals, budgets, vendors, manpower and contingency plans before routing commitments for designated approval; monitor delivery and post-activity results.

Coordinate offers with Commercial & Channel Marketing, product validation with Product & Category, and follow-up with Business Development, regional, retail and e-commerce teams.

Evaluate activation performance based on participation, qualified enquiries and attributable commercial contribution, identifying opportunities to improve future activities.

Job Requirements

Relevant qualification or equivalent experience in digital marketing, marketing or communications.

Demonstrated digital campaign and content strategy experience, with the capability to supervise activation planning and lead production and execution personnel.

Ability to interpret campaign data, brief specialists and connect customer actions to commercial objectives.

Working knowledge of EDM platforms, audience segmentation and customer journeys; deeper marketing automation experience is an advantage.

Strong project management, communication and stakeholder coordination skills, with the ability to manage multiple priorities and meet deadlines.

Proactive, analytical and results-oriented, with the ability to work collaboratively across functions in a fast-paced environment.

Cosway (M) Sdn Bhd is a trusted name in Malaysia’s direct selling industry, offering a diverse range of health, beauty, home care, and lifestyle products. With a strong market presence and decades of experience, Cosway is committed to delivering quality and value to customers while fostering a dynamic and inclusive work environment. We emphasize talent development, innovation, and continuous improvement, offering employees opportunities to grow, lead, and make meaningful contributions.

Join us in shaping a sustainable and purpose-driven future in the retail and wellness space.

Cosway (M) Sdn Bhd is a trusted name in Malaysia’s direct selling industry, offering a diverse range of health, beauty, home care, and lifestyle products. With a strong market presence and decades of experience, Cosway is committed to delivering quality and value to customers while fostering a dynamic and inclusive work environment. We emphasize talent development, innovation, and continuous improvement, offering employees opportunities to grow, lead, and make meaningful contributions.

Join us in shaping a sustainable and purpose-driven future in the retail and wellness space.